Hybrid Demand Generation Manager

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About the role

  • Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI-driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.

Responsibilities

  • Develop and execute targeted, multi-channel programs for a defined set of high-value enterprise accounts
  • Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
  • Map customer journeys and identify the optimal touchpoints and messaging
  • Orchestrate campaigns across paid media, email, events, content, GEO and social
  • Support conferences and webinars that generate leads
  • Collaborate closely with sales to align on lead generation goals
  • Collaborate closely with marketing ops to analyze campaign performance
  • Work with marketing automation tools to ensure seamless execution of campaigns

Requirements

  • 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
  • Experience developing integrated demand generation strategies across the full customer lifecycle
  • Demonstrated experience using AI tools and AI-first approaches in meaningful ways
  • Experience using customer research, hard data and metrics to back up assumptions
  • Experience with A/B testing
  • Experience creating, managing, and optimizing digital marketing campaigns
  • Experience implementing an integrated Editorial Calendar
  • Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/Moz
  • Proven experience scaling the demand generation discipline at a series A/B startup

Benefits

  • Comprehensive health benefits, including Lifestyle Spending Account
  • Four weeks of paid vacation per year
  • Work anywhere in the world for 60 days of the year
  • Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)
  • Enhanced mental health benefits through Dialogue, providing unlimited access to mental health practitioners at no cost

Job title

Demand Generation Manager

Job type

Experience level

Mid levelSenior

Salary

CA$108,000 - CA$125,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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