Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.
About the role
- Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI-driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
Responsibilities
- Develop and execute targeted, multi-channel programs for a defined set of high-value enterprise accounts
- Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
- Map customer journeys and identify the optimal touchpoints and messaging
- Orchestrate campaigns across paid media, email, events, content, GEO and social
- Support conferences and webinars that generate leads
- Collaborate closely with sales to align on lead generation goals
- Collaborate closely with marketing ops to analyze campaign performance
- Work with marketing automation tools to ensure seamless execution of campaigns
Requirements
- 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
- Experience developing integrated demand generation strategies across the full customer lifecycle
- Demonstrated experience using AI tools and AI-first approaches in meaningful ways
- Experience using customer research, hard data and metrics to back up assumptions
- Experience with A/B testing
- Experience creating, managing, and optimizing digital marketing campaigns
- Experience implementing an integrated Editorial Calendar
- Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/Moz
- Proven experience scaling the demand generation discipline at a series A/B startup
Benefits
- Comprehensive health benefits, including Lifestyle Spending Account
- Four weeks of paid vacation per year
- Work anywhere in the world for 60 days of the year
- Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)
- Enhanced mental health benefits through Dialogue, providing unlimited access to mental health practitioners at no cost
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