Hybrid Demand Generation Marketing Manager

at Zip

• Job title: Demand Generation Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Toronto, Canada

About the role

• Demand Generation Marketing Manager executing high-volume sponsored events for Zip, focused on engagement and lead generation. Collaborating with cross-functional teams for effective campaign promotion.

Responsibilities

• Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
• Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
• Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
• Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

Requirements

• 4+ years experience in event marketing.
• Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs.
• Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment.
• A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations.
• Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues.
• A creative with a passion for experiential activations and audience engagement.
• Excellent written and verbal communication skills - including copywriting.
• Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company.

Benefits

• 📈 Start-up equity
• 🦷 Full health, vision & dental coverage
• 🍽️ Catered lunches & dinners
• 🚍 Commuter benefit
• 🚠 Team building events & happy hours
• 🌴 Flexible PTO
• 💻 Apple equipment plus home office budget
• 💸 401k plan