Hybrid Manager, Paid Search

at Pfizer

• Job title: Manager, Paid Search
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $106,000 - $171,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross-functional teams to achieve marketing objectives in healthcare.

Responsibilities

• Responsible for developing, implementing, and managing paid search campaigns across various platforms to drive key actions and achieve business objectives for a portfolio of brands
• Identify, evaluate, and launch new opportunities and optimizations within the paid search landscape in alignment with Pfizer guidelines
• Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
• Manage and allocate budgets effectively across various paid search channels based on campaign KPIs
• Collaborate with internal teams, including media strategy, brand marketing, and SEO to ensure cohesive and integrated marketing strategies
• Design and implement tests based on best practices within platform, pull and analyze data, and deliver actionable results
• Adherence to executional excellence is a must; ensure all campaigns follow platform and pharma guidelines while maintaining high standards for quality and compliance
• Provide assistance with or lead strategy recommendations and discussion along with the Sr. Manager and Director for brands in portfolio, taking into account industry trends, competitive landscape, and emerging technologies to continuously enhance campaign performance and innovation
• Lead the daily campaign operations, working closely with other Managers and Sr. Associates to ensure daily checks, pacing, and priority projects are executed
• Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, brand nuances, etc
• Grow the team’s performance, based on pre-defined expectations and goals, and contribute to reaching them

Requirements

• BA/BS required
• 4+ years of agency or client-side Hands on Keyboard Search expertise (Healthcare experience preferred but not required)
• In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360
• Strong analytical skills and proficiency in Google Analytics, Adobe, or other analytics tools
• Experience with keyword research, ad copywriting, and landing page optimization
• Ability to manage budgets effectively and demonstrate positive results
• Excellent communication and collaboration skills
• Ability to work effectively and collaboratively in a team-based environment
• Strong communications skills, and ability to translate concepts for a wide variety of audiences
• Understanding of media measurement norms, evolving landscape, and industry standards
• Analytical skills and proficiency in Paid Search tools and analytics platforms

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation
• Holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage