MI
MindexDirector of Marketing
Director of Marketing at Mindex developing data - driven strategies and executing multi - channel campaigns to accelerate growth. Leading marketing resources, optimizing brand presence, and driving measurable results.
About the role
- Create and deliver effective marketing campaigns for a full complement of events supported by the Marketing Assistant team
- Manage data research process with key stakeholders to target the right audience
- Perform detailed campaign analysis to identify key levers
- Execute effective email marketing, copywriting, data segmentation and use
- Leverage affiliate marketing through speakers, sponsors, media partners and associations
- Implement a social media strategy and management
- Autonomy over marketing budget allocation at event level, with manager’s support
- Attend weekly project team meetings
- Delegate core tasks to the Marketing Assistant team
Requirements
- 1+ years' marketing experience
- Experience in marketing conferences or exhibitions
- Ability to fulfil marketing plans autonomously, with guidance from your manager
- Effective time management and prioritisation of short and long-term projects
- Strong written communication skills
- Ability to apply copywriting principles to external marketing communications
- Ability to conduct basic data analysis to inform the direction of the marketing campaign
- Ability to provide manager and project teams with detailed feedback
- Excitement about driving commercial results through marketing
- Understand the mission and values of the department and organisation
- Experience of the following desired (but not required): Salesforce, Marketo, Google Analytics, Google Ads, LinkedIn Ads
- Please note: we cannot provide visa sponsorship for this role
Benefits
- A company culture that values transparency, fairness, collaboration and support
- The opportunity to deliver and build on your core marketing skills with full autonomy over your marketing campaigns and results
- An ongoing training programme focused on personal development, including access to training with external providers
- Quarterly reviews to discuss progression opportunities
- Hybrid working - 1 mandated in-office day and the rest of the week you choose where you would like to work
- Private health and life insurance
- Comprehensive benefits package, including pension, access to our Wader Hub benefits platform, and more
- Profit share
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
SS
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