Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
About the role
- Senior Marketing Automation Specialist at Allegro managing multi-stage communication paths for customers. Focus on marketing automation campaigns and communication strategies across multiple markets.
Responsibilities
- analyzing the behavior of our customers and building multi-stage communication paths for them
- preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels)
- creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart!)
- communicating the introduction of new promotions and products (e.g,. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program)
- co-create and implement Allegro's communication strategy in the different markets (PL/CZ/SK)
- cooperating with internal clients (including Smart!, commercial, financial, One Box, and customer relations departments)
- managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs
- analyzing and conducting A/B (and sometimes A/B/C/D...) tests
Requirements
- speak English very well (the team is international, so working in English will be an everyday occurrence)
- have at least 3 years of experience in the area of Marketing Automation, Customer Lifecycle Management, CRM
- have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (such as Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.)
- have experience in design work and project management
- are creative and like to take the initiative propose solutions to problems
- can freely communicate and cooperate with other teams
- can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well
Benefits
- hybrid work model (4 days in-office / 1 remote)
- flexible benefits package in a cafeteria model — choose what works best for you: healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more
- fully paid English lessons tailored to your role
- dedicated training budget and access to our internal learning platform (courses on leadership, motivation, organization, and communication)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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