Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Senior Marketing Operations Manager at Cloudflare managing NAMER marketing campaigns and operations. Overseeing marketing projects and technology architecture in a collaborative environment.
Responsibilities
- NAMER campaign and operational ownership with global architectural alignment
- End-to-end project ownership, including intake, prioritization, execution, and delivery
- Marketing technology architecture, troubleshooting, and optimization
- Process development to support scale, efficiency, and quality
- Cross-functional and cross-regional collaboration
- Partner with Global Marketing Operations to design, evolve, and maintain a scalable marketing technology architecture that supports NAMER initiatives while aligning with global standards
- Contribute regional insight to global architecture decisions, ensuring solutions work in real-world execution
- Develop and maintain clear documentation for architecture, processes, workflows, and best practices
- Own marketing operations projects end to end, from intake and scoping through execution, launch, and post-launch optimization
- Manage ticket queues and workstreams, ensuring priorities are clear, timelines are met, and stakeholders are informed
- Balance reactive support with proactive project planning to avoid bottlenecks and improve throughput
- Identify gaps or inefficiencies in current workflows and design scalable processes to address them
- Proactively identify, diagnose, and resolve issues across the marketing technology stack
- Serve as a technical escalation point for complex Marketo, CRM, and data issues
- Partner with IT, Engineering, and external vendors to resolve systemic issues and improve platform performance
- Monitor performance and operational metrics to identify opportunities for optimization and scale
- Provide insights and recommendations using reporting tools such as Tableau and attribution platforms (e.g., Bizible)
- Advise stakeholders on measurement, attribution, and data interpretation to support decision-making
- Ensure marketing execution complies with data privacy regulations, internal governance standards, and regional requirements
Requirements
- Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred
- 8+ years of experience in senior marketing operations or marketing technology roles, with strong NAMER experience
- Proven ability to own complex initiatives end to end - from requirements through execution and optimization
- Demonstrated expertise in marketing automation, CRM integration, and systems architecture
- Strong project management skills, including managing tickets, timelines, and competing priorities
- Experience designing processes that improve scale, consistency, and execution quality
- Data-driven mindset with strong analytical and problem-solving skills
- Excellent communication skills and the ability to influence across teams and levels
- Experience with Tableau, Marketo, Salesforce, and project management tools
- Exposure to or hands-on experience with AI-driven marketing, automation, or operational tooling is a plus
Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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