Develop sales strategy for retailer accounts considering market needs, account structure, competitive situation and company targets
Create and implement annual business plan with Managing Director, International, covering commercial agreements, marketing actions, merchandising, profitability, trade terms, promotions and launches
Build relationships with retailer and distributor partners at all levels (buyers, marketing, operations)
Develop and coordinate demand/supply plans to ensure adequate stock levels
Analyse sales by SKU and door; generate weekly sales reports for executive team
Analyse sales trends, product opportunities and monitor competition to inform recommendations
Manage daily and weekly sales; monitor performance against targets, profitability, stock levels, replenishment and promotional orders
Develop strategies to drive sales as required
Negotiate trade and retail marketing opportunities with retailers and lead execution of trade marketing with global VM and creative teams
Align trade marketing budgets and goals with Marketing Director EU and measure ROI of trade opportunities
Communicate critical business information to internal teams and liaise with marketing, finance, logistics to ensure account support and in-store execution
Recruit, train and manage sales and field employees across the EU (permanent staff and freelancers)
Ensure top 20 doors are trained frequently and reinforce training with follow up selling techniques, demonstrations, and product information
Organise and lead events and seminars (Brand, Press, Influence, Client, Trainings, In-store initiatives) in collaboration with Marketing Director
Travel within the designated area as needed
Requirements
Successful track record of managing long term partnerships and key accounts in EU markets. Specific experience with Sephora considered an advantage
6+ years of key account management and category management experience
Strong communication and organisational skills
Self-motivated and able to work with minimal supervision
Strong commercial acumen with a desire to drive results and business growth
Analytical and has a good eye for potential opportunities in the market
Able to travel for work (20%)
Accept flexible working hours (morning / evening calls with other time zones)
Based in Paris, or able to travel to Paris at least 1x per month
Fluent in English
Job title
Senior Manager, Sales, Education and Retail Marketing
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