JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Paid Search Strategy: Lead the development and execution of the Paid Search strategy across CEE delivering campaigns reflecting regional market nuances which align with broader marketing goals.
- Collaboration & Stakeholder Management: Cultivate strong relationships with our regional marketing teams and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact.
- Campaign Management & Optimisation: Manage and optimise day-to-day campaigns, supporting both new and ongoing titles.
- Testing: Lead A/B testing across bidding, creatives, and platforms to improve subscriber acquisition KPIs (CVR, CPA, etc.).
- Cross-Channel Data Analysis: Use outputs from multi-touch attribution (MTA) to supplement in-platform data optimisations and inform testing and budget distribution.
- Reporting & Communication: Prepare and present weekly performance updates, offering clear, concise summaries of key metrics and actionable insights to internal stakeholders.
Requirements
- Paid Search experience: Proven track record in Paid Search, including hands-on experience within streaming/TV or a media agency and managing multi-market campaigns.
- Experience across different campaign types: Able to manage campaigns across Search, UAC, Apple Search Ads (ASA), Performance Max and Demand Gen.
- Expertise in Paid Search tools and best practices: Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Skai).
- Passion for digital marketing and entertainment: Strong interest in the digital marketing landscape, particularly within the entertainment industry.
- Strong analytical and data-driven mindset: Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation.
- Effective communicator with commercial acumen: Clear communication skills, capable of translating data into prioritised actionable insights based on business objectives
- Language skills required: Fluency in both English and Polish is a must. Additional relevant local languages in the region are a plus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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