Vice President leading marketing efforts for PIMCO's Independent Broker Dealer channel. Focused on enhancing brand visibility, client engagement, and driving growth strategies.
FI
Hybrid Senior Manager, Journey Orchestration, Advanced Email Capabilities
Posted 2 months ago
About the role
- Sr. Manager leading journey orchestration and advanced email engagement strategies at Fidelity. Focused on automating journeys and enhancing client experiences through real-time data.
Responsibilities
- Passionate about building and delivering the best digital channel experience
- Data-informed decisions fuel the strategies you develop
- Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences.
- Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.
Requirements
- Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization
- Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows
- Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM
- Collaborate with key partners across marketing in journey orchestration planning
- Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction
- Understand data sources to integrate with systems ensuring a unified view of customer interactions
- Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating
- Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes
- Maintain oversight of all journeys to ensure they are operational and performing as expected
- Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems
- Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting
- Integrity and purpose with a strong sense of accountability owning successes and failures
- Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources.
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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