Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
About the role
- Global Marketing Specialist driving the development and execution of integrated marketing strategies for key products in a B2B environment. Collaborating with cross-functional teams to achieve business goals.
Responsibilities
- Develop and execute global marketing strategies
- Build and manage the full marketing funnel
- Lead market, segment, customer, and competitive research
- Collaborate cross-functionally and regionally
- Manage, optimize, and analyze digital channels
- Develop sales enablement tools, content, events
- Oversee global marketing budgets
Requirements
- Proven B2B marketing experience
- Strong strategic thinking
- Analytical capability
- Problem-solving skills
- Results-driven and data-focused
- Highly organized
- Proactive, adaptable, and resilient
- Up-to-date knowledge of B2B marketing trends
- Strong communicator and collaborator
Benefits
- Competitive Salary + Benefits Package
- Access to an onsite restaurant
- Gym discounts
- Volunteering days
- Flexible working hours
Job title
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Degree requirement
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