Marketing Lead responsible for developing performance - driven campaigns and managing marketing activities at Dentheon. Collaborating closely with teams to optimize content and presence in the dental health sector.
SI
Onsite Executive Director, HCP Marketing – Lung Lead
Posted 2 days ago
About the role
- Executive Director of HCP Marketing leading US Lung marketing strategy for oncology. Driving launch execution and team leadership while collaborating across multiple departments.
Responsibilities
- Lead the overall (multiple indications) US Lung HCP Marketing strategy and launch execution, including messaging and go to market planning across HCP and account segments
- Drive commercial launch readiness and ensure alignment across Medical Affairs, Market Access and Sales and Marketing Operations
- Partner with Omnichannel and Patient leads to ensure alignment with brand strategy across tactics
- Lead a team of marketers who are individually laser focused on specific NSCLC indications and take responsibility for achieving cohesion at the brand level for NSCLC indications
- Translate complex clinical and scientific data into compelling, differentiated brand narratives that resonate with stakeholders
- Oversee marketing campaigns, content creation and tactical planning
- Partner closely with Sales Leadership and Field Teams to translate brand strategy into actionable field tactics, tools, and messaging that drives executional excellence
- Work with field insights and analytics to identify market opportunities, feedback trends, and competitive intelligence to continuously refine brand tactics
- Develop and maintain relationships with key stakeholders, including healthcare providers, payers, and advocacy groups
- Manage budget, agencies, and vendors to ensure high-quality, efficient execution and fiscal discipline
- Lead, mentor and empower cross-functional teams, fostering a collaborative and high-performing culture
- Travel as needed (25%) to support business priorities and engage with key stakeholders.
Requirements
- Bachelor's degree in Business, Marketing, or a related field; advanced degree a plus
- Minimum of 12+ years of pharmaceutical/biotech commercial experience, including significant oncology brand leadership including NSCLC.
- Proven success launching first-in-class or specialty oncology medicines in the US
- Deep understanding of oncology market dynamics, account and HCP engagement
- Demonstrated ability to translate scientific data into clear strategic positioning and communication
- Excellent strategic thinking, communication, and leadership skills
- In-depth knowledge of U.S. oncology healthcare segments
- Successful record of achieving and maintaining compliance with regulatory, legal, and operational rules
- Ability to travel to support business priorities
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