Hybrid Senior Manager, Integrated Digital Marketing

at skillventory - A Leading Talent Research Firm

• Job title: Senior Manager, Integrated Digital Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $85,000 - $143,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Smithfield, United States

About the role

• Sr. Manager, Integrated Digital Marketing to build campaign strategies for wealth management and financial advisors. Leading integrated plans and optimizing performance for marketing qualified leads.

Responsibilities

• build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts.
• promote content and messages in a connected way
• drive prospect and client engagement with our website
• generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences.
• blend business and digital marketing expertise with a passion for raising our thought leadership brand voice in the market
• optimize performance, and amplify content that helps financial professionals run their practice
• stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity.
• Lead and deliver on strategic awareness and demand generation campaigns
• Define campaign objectives, KPIs, and engagement plans
• Implement best practices, content standards and agile processes
• Provide clear direction to digital marketing, creative, and agency partners
• Incorporate feedback from stakeholders, compliance, and leadership
• Ensure internal, public, and client-facing materials are in-compliance
• Maintain an open and collaborative test and learn approach across marketing channels
• Optimize content, tactics, and campaign mix to improve business outcomes
• Define and execute creative, messaging, and call to action testing across marketing channels
• Partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
• Deliver qualified leads to sales

Requirements

• Minimum Bachelor’s Degree, advanced degree a plus.
• 5+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
• Expertise in all aspects of campaign strategy, lead generation, and digital marketing
• Outstanding project management and communications skills
• Developing campaign strategies and integrated marketing plans
• A strong understanding of digital marketing and content marketing best practices
• Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
• Ability to effectively collaborate across the Marketing team and with business partners
• Excellent interpersonal communication and presentation skills
• A sense of urgency, integrity, and purpose
• Deep knowledge of financial services investment products and technology
• Ability to run multiple projects, identify risks and opportunities
• Experience collaborating with digital marketing and creative teams
• Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
• Strong sense of accountability owning successes and failures
• Outstanding organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
• Experience in marketing testing, measurement, report analysis and optimization
• FINRA licenses are a plus

Benefits

• comprehensive health care coverage and emotional well-being support
• market-leading retirement
• generous paid time off and parental leave
• charitable giving employee match program
• educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career