CRM Associate supporting customer relationship management and executing email and SMS campaigns for 1 - 800 Contacts. Analyzing engagement metrics to improve retention and drive customer growth.
About the role
- Strategic Digital Marketing Manager leading NA marketing efforts including managing paid search and video programs. At Tanium, empowering IT teams with real-time endpoint intelligence.
Responsibilities
- Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
- Manage and support digital marketing managers executing across platforms
- Drive continuous improvement through regular A/B testing and optimization guidelines
- Create dashboards and a reporting cadence that enables transparent communication of campaign performance
- Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
- Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
- Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
- Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
- Support NA digital marketing managers, growing their skillsets and programs to drive value
Requirements
- 8+ Years of B2B Digital Marketing Experience
- 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
- A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
- Experience supporting and growing digital marketers
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Agency + In-house experience is a plus
- Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
- Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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