Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Strategic Digital Marketing Manager leading NA marketing efforts including managing paid search and video programs. At Tanium, empowering IT teams with real-time endpoint intelligence.
Responsibilities
- Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
- Manage and support digital marketing managers executing across platforms
- Drive continuous improvement through regular A/B testing and optimization guidelines
- Create dashboards and a reporting cadence that enables transparent communication of campaign performance
- Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
- Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
- Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
- Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
- Support NA digital marketing managers, growing their skillsets and programs to drive value
Requirements
- 8+ Years of B2B Digital Marketing Experience
- 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
- A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
- Experience supporting and growing digital marketers
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Agency + In-house experience is a plus
- Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
- Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Digital Marketing Manager responsible for B2C demand generation strategies at HealthHero. Collaborates with teams to optimize campaigns and maximize ROI in a high - growth environment.
Digital Marketing Executive working with eCommerce team to manage and optimize digital channels. Driving performance and delivering key trading activities for White Stuff's online presence.
Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
Werkstudent für Online - Marketing in Niederkassel. Unterstützung bei der Umsetzung von Online - Marketing - Kampagnen und Analyse der Performance.
Digital Marketing Manager for AI - based SaaS solutions at Ainavio GmbH. Managing digital presence, content creation, and performance tracking in a hybrid work environment.
AI & Digital Marketing Designer creating compelling visual assets for product marketing at Clean Simple Eats. Focus on AI tools and Adobe Photoshop for various marketing channels.
BE
Digital Marketing & Growth Analyst optimizing eCommerce performance in D2C context. Responsibilities include CRO, SEO, and data analytics for revenue growth.
Digital Marketing Specialist at TDCX managing integrated marketing campaigns across multiple channels. Responsible for measuring performance, optimizing spend, and leading user experience initiatives.