Hybrid E-commerce & Digital Marketing Specialist, m/f/d

Posted 2 hours ago

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About the role

  • E-Commerce & Digital Marketing Specialist focusing on performance, SEO, and email campaigns at Life Fitness. Collaborating with Creative teams and optimizing digital customer experiences.

Responsibilities

  • Responsible for the performance and optimization of our e‑commerce presence (traffic, conversion, revenue)
  • Implement SEO/AEO initiatives to increase organic visibility
  • Plan and optimize email campaigns and automated customer journeys (e.g., using Maileon, Klaviyo, or Mailchimp)
  • Manage paid media activities (paid search & paid social) in collaboration with agencies
  • Optimize the digital customer experience (including A/B testing) in cooperation with UX/UI and creative teams
  • Analyze relevant e‑commerce KPIs and derive concrete optimization measures
  • Maintain and update product data (pricing, availability, attributes, categorization)
  • Identify and implement upselling and cross-selling opportunities to increase average order value and customer repeat rate

Requirements

  • Degree in Marketing, Business Administration, Communications, or a related field
  • Minimum of 2 years' professional experience in e-commerce management/digital marketing
  • Fluent German and English
  • Strong knowledge of common e‑commerce platforms (e.g., Shopware, Shopify)
  • Proficient with Google Analytics, email marketing tools (e.g., Klaviyo, Mailchimp), and advertising platforms such as Google Ads and Meta
  • Strong organizational skills and effective communication
  • Analytical and data-driven working style
  • Experience collaborating successfully with creative teams and external agencies
  • Familiarity with conversion optimization tools (e.g., Hotjar, Optimizely)
  • Basic knowledge of HTML/CSS is a plus

Benefits

  • 30 days of vacation (based on a 5-day workweek)
  • Flexible working hours
  • Remote work: you can work remotely for part of the week
  • On-site company gym
  • Excellent public transport connections (Rehhof S-Bahn stop)
  • Employer-funded pension plan
  • Bike leasing
  • Deutschlandticket

Job title

E-commerce & Digital Marketing Specialist, m/f/d

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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