Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
DG
Hybrid E-commerce & Digital Marketing Specialist, m/f/d
Posted last month
About the role
- E-Commerce & Digital Marketing Specialist focusing on performance, SEO, and email campaigns at Life Fitness. Collaborating with Creative teams and optimizing digital customer experiences.
Responsibilities
- Responsible for the performance and optimization of our e‑commerce presence (traffic, conversion, revenue)
- Implement SEO/AEO initiatives to increase organic visibility
- Plan and optimize email campaigns and automated customer journeys (e.g., using Maileon, Klaviyo, or Mailchimp)
- Manage paid media activities (paid search & paid social) in collaboration with agencies
- Optimize the digital customer experience (including A/B testing) in cooperation with UX/UI and creative teams
- Analyze relevant e‑commerce KPIs and derive concrete optimization measures
- Maintain and update product data (pricing, availability, attributes, categorization)
- Identify and implement upselling and cross-selling opportunities to increase average order value and customer repeat rate
Requirements
- Degree in Marketing, Business Administration, Communications, or a related field
- Minimum of 2 years' professional experience in e-commerce management/digital marketing
- Fluent German and English
- Strong knowledge of common e‑commerce platforms (e.g., Shopware, Shopify)
- Proficient with Google Analytics, email marketing tools (e.g., Klaviyo, Mailchimp), and advertising platforms such as Google Ads and Meta
- Strong organizational skills and effective communication
- Analytical and data-driven working style
- Experience collaborating successfully with creative teams and external agencies
- Familiarity with conversion optimization tools (e.g., Hotjar, Optimizely)
- Basic knowledge of HTML/CSS is a plus
Benefits
- 30 days of vacation (based on a 5-day workweek)
- Flexible working hours
- Remote work: you can work remotely for part of the week
- On-site company gym
- Excellent public transport connections (Rehhof S-Bahn stop)
- Employer-funded pension plan
- Bike leasing
- Deutschlandticket
Job title
Job type
Experience level
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Not specified
Degree requirement
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