Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
About the role
- Digital Marketing Manager at Implant Direct developing and executing online marketing campaigns. Collaborating with teams to enhance brand messaging and drive revenue growth across various channels.
Responsibilities
- Develop and implement digital marketing strategies aligned with business goals
- Plan and manage marketing campaigns across all outbound digital channels to generate leads and drive growth
- Creation of content including copywriting for social media, email marketing, some websites, and other digital communications
- Create and manage paid advertising campaigns on social media and other outbound engines (e.g., Google Ads, HubSpot)
- Use analytics and other tools to track campaign performance, measure against goals (ROI, KPIs) and generate reports to inform future strategies
- Manage marketing budgets, agencies, or internal teams to ensure campaigns are delivered effectively
- Ensure consistent and cohesive brand messaging with all digital and eCommerce platforms
- Identify trends and insights and optimize spend and performance against insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Create and maintain calendar to deliver targeted content
Requirements
- Bachelor’s degree in Marketing or related field; MBA preferred
- 5+ years B2B experience in digital marketing or similar; dental, medical device, pharma, or similar is a plus
- Proficiency in SEO/GEO, SEM, PPC, email marketing, and social media is required
- Experience with digital marketing tools such as HubSpot, Google Ads, Paid Social Platforms (e.g. Facebook)
- Experience with DXP (website platform) is preferred
- Ability to run reports and analyze data, working within key business applications to define trends and opportunities (i.e. Oracle, Tableau, Microsoft Dynamics CRM, Excel)
Benefits
- medical/dental/vision benefits
- 401K match
- annual performance bonus
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