CRM Associate supporting customer relationship management and executing email and SMS campaigns for 1 - 800 Contacts. Analyzing engagement metrics to improve retention and drive customer growth.
About the role
- Senior Digital Marketing Specialist managing comprehensive campaigns across multi-channel platforms. Collaborating closely with marketing teams in a dynamic healthcare technology company.
Responsibilities
- Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
- Develop frameworks for audience targeting and segmentation using marketing platforms.
- Oversee up to 80 campaigns, ensuring quality, budget efficiency, and optimized performance.
- Manage search strategy, including both SEM and SEO initiatives.
- Partner with cross-functional teams to align marketing efforts and strategies with business goals.
- Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
- Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics.
Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
- Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
- Proven ability to analyze data, interpret results, and translate them into actionable strategies.
- Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
- Thrive in dynamic environments, balancing strategic focus with tactical execution.
- Experience in or familiarity with healthcare marketing is preferred but not required.
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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