Brand Specialist managing Coolbet's brand visibility and consistency across markets. Collaborating closely with internal teams to deliver engaging brand communications.
PC
Hybrid Senior Manager, Content & Brand Strategy
Posted 5 months ago
About the role
- Senior Manager overseeing content and brand strategy for Preferred Apartment Communities. Leading brand storytelling and content development across diverse multi-family property channels.
Responsibilities
- Develop and maintain a cohesive brand voice across all platforms and properties.
- Lead messaging strategy for resident communications, corporate initiatives, and marketing campaigns.
- Ensure brand consistency across signage, digital assets, and onsite experiences.
- Own copywriting for resident messaging, social media, corporate communications, and digital platforms.
- Manage content across internal platforms including Asana, Jostle, Engage, and SharePoint.
- Provide creative direction and feedback to internal designers and external partners.
- Guide social media strategy and execution in alignment with brand goals.
- Lead branding efforts for property-level experiences including signage, branded materials, and resident touchpoints.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus)
- 10+ years of experience in brand strategy, content creation, or marketing communications.
- Experience in multifamily or property management marketing strongly preferred.
- Proven leadership experience with direct reports and cross-functional collaboration.
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of design principles and creative production workflows.
- Familiarity with internal communication platforms (Asana, Box, Jostle, Engage, SharePoint).
- Experience with signage and wayfinding
- Ability to thrive in a fast-paced, growth-oriented environment.
Benefits
- Generous Health-No Cost and Low Cost Company paid Dental and Vision insurance
- 401(k) matching
- Company Paid Life insurance
- Generous Paid time off
- Parental leave
- Referral program
- Tuition reimbursement
- Bonus Programs
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