Lead Brand Strategist shaping brand narratives and digital experiences for mission - driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
About the role
- Associate Brand Manager driving strategic product launches for Signia in Government Services. Collaborating on marketing plans, digital campaigns, and multi-channel initiatives in the hearing care industry.
Responsibilities
- Support the development of strategic product launch concepts and messaging for Government Services
- Write, edit, and proofread copy for print and digital launch communications across internal and external audiences
- Own the creation and tailoring of channel-specific content and creative assets
- Assist in the design and execution of integrated, channel-specific marketing plans across a broad mix of tactics
- Coordinate creative execution of photo and video shoots as needed
- Ensure all marketing communications consistently reflect Signia brand standards
- Manage distribution of sales collateral and marketing materials; maintain organized asset libraries and project documentation
- Track projects against planned timelines and budgets
- Develop and project manage digital campaigns and tactics that support Signia’s sales goals
- Create customer-facing email communications and coordinate distribution
- Manage content for relevant external web pages
- Maintain and update Showpad to ensure content accuracy, usability, and accessibility
- Contribute to the planning, writing, and distribution of customer newsletters
- Support content development for social media, blogs, and other digital platforms
- Oversee the development of sales and marketing materials for industry events, tradeshows, and local activations
- Collaborate with the Events team to plan and manage customer events
Requirements
- Bachelor's degree in marketing, communications, business, or a related field
- 3-5 years of B2B marketing experience, preferably in a brand, channel, or trade marketing capacity
- Experience in the hearing care or broader healthcare industry is a strong plus; familiarity with government healthcare channels (VA, DoD) is advantageous
- Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
- Strong verbal and written communication skills with an eye for detail and brand consistency.
- Strong brand stewardship instincts, including a working knowledge of brand strategy, brand architecture, and ensuring consistency across channels and touchpoints.
- Effective project management skills with the ability to manage multiple priorities, complex timelines, and cross-functional teams with strong organization and follow-through.
- Experience supporting integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
- Ability to assess marketing effectiveness using defined KPIs and metrics, and to translate data into actionable insights and improvements.
- Effective collaboration and relationship-building skills across functions and levels of the organization.
- High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
- Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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