Lead Brand Strategist shaping brand narratives and digital experiences for mission - driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
About the role
- Brand Manager leading specialty care brands in the pharmaceutical industry. Overseeing brand strategy and execution within a multi-country, matrix environment.
Responsibilities
- Act as the brand lead for one or more assigned brands, with end-to-end accountability for strategy and execution
- Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
- Translate market, customer and patient insights into clear positioning, messaging and campaigns
- Lead multi-channel / omnichannel marketing initiatives across field, digital, congress and remote channels
- Ensure consistent, compliant brand storytelling across all customer touchpoints
- Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
- Collaborate with partner stakeholders to ensure alignment and high-quality execution
- Support field teams with approved brand materials and messaging
- Manage agencies and vendors, including briefing and delivery of marketing assets
- Own brand-level budgets, forecasts and spend tracking
- Monitor performance against KPIs, including campaign effectiveness and ROI
- Use data and insights to continuously optimise brand performance
- Conduct market research and competitive analysis
- Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes
Requirements
- Essential Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
- Demonstrated experience leading individual brands within a broader portfolio
- Strong strategic thinking combined with hands-on execution capability
- Proven ability to work effectively in matrix and multi-stakeholder environments
- Strong analytical and commercial mindset
- Excellent communication and stakeholder-management skills
- Desirable Experience in dermatology
- Exposure to multi-country or regional brand roles
- Experience working with biologic and/or oral therapies
- Omnichannel marketing experience within a regulated environment
Benefits
- Health insurance
- Retirement plans
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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