Hybrid Brand Specialist

at Coolbet

• Job title: Brand Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tallinn, Estonia

About the role

• Brand Specialist managing Coolbet's brand visibility and consistency across markets. Collaborating closely with internal teams to deliver engaging brand communications.

Responsibilities

• Work closely with the Brand Manager as a key partner in delivering day-to-day brand initiatives and keeping activities running smoothly across teams and markets.
• Manage a range of brand projects, support research and tracking, contribute to PR and employer branding, and help ensure consistent brand expression across all B2C and B2B touchpoints.
• Contribute to strengthening Coolbet’s overall brand visibility, consistency, and positioning across key markets, ensuring alignment between internal culture and external perception.
• Lead and support employer-branding initiatives in close collaboration with HR, helping shape and communicate a clear and compelling employer value proposition across all touchpoints.
• Create and support the execution of employer-brand campaigns, content, and storytelling across social media, careers pages, and internal channels.
• Ensure consistent brand expression across all markets by maintaining clear documentation and safeguarding tone of voice, visual style, positioning, and brand guidelines.
• Maintain and develop brand asset libraries, improving accessibility and ensuring correct and consistent use across teams, partners, and markets.
• Support updates to product pages and back-office content to ensure alignment with brand standards and messaging.
• Coordinate brand tracking and market research, gathering and analyzing customer and competitor insights to support brand positioning and decision-making.
• Support events and merchandising activities through branding coordination, logistics support, and close collaboration with cross-functional teams.
• Drive small-to-medium brand project, operational content updates, tracking deadlines and deliverables, and supporting award submissions and other brand initiatives.

Requirements

• 3+ years in brand, marketing, communications, or similar roles.
• Experience in iGaming or online entertainment is a plus.
• Working knowledge of brand systems, guidelines, and visual/verbal identity across multiple touchpoints, including contributing to market or customer research, insight gathering, and brand measurement.
• Involvement in employer branding, including supporting employer value proposition development, culture storytelling, and creating recruitment-focused content across social and digital channels.
• Ability to support initiatives involving NPS, brand tracking, or funnel metrics.
• Proven track record of coordinating events or merchandising initiatives with precision and creativity.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-moving environment.
• High attention to detail with strong analytical thinking and a commitment to delivering quality work.
• Strong relationship-building skills and the ability to collaborate effectively across teams and markets.
• A proactive, hands-on, and curious mindset with a strong focus on problem-solving in a dynamic brand environment.
• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Benefits

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off.
• Combined with flexible working hours, you can make the most of your time off.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city.
• Enjoy complimentary fruits and beverages and free parking.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.