Brand Manager shaping ESR's representation across APAC through strategic marketing efforts. Collaborating with regional teams on brand initiatives and ensuring consistency across markets.
About the role
- Associate Brand Manager supporting brand growth for Essity's health solutions across the U.S. Collaborating on marketing strategy and brand innovation while driving market success.
Responsibilities
- Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market share development
- Can own a small brand or a segment of a larger brand
- Contributes to defining annual brand plans
- Leads (or contributes to) Brand & Innovation campaign activation, tracking and corrective actions
- For product innovation is responsible of achieving the business case and leads and survives all phases including phase in/phase out, distribution and brand activation
- Leads brand analysis and recommends corrective actions
- Recommends brand assortment, product management and pricing in line with global guidance
- Contributes to assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
- Brand Building strong knowledge toward health care providers, payers, clinicians and consumers
- Expert in capturing consumers and customers insights
- For lead markets : contributes via (Senior) Brand Manager to the development of global communication toolbox
- For lead markets : contributes via (Senior) Brand Manager to the development of global innovation
- For non lead markets: makes sure that product innovations can be sold in local markets in terms listing and tender requirements
Requirements
- Bachelors degree in marketing preferred
- 1+ years in brand management
- Project Management experience preferred
- Strong communication and collaboration
- Microsoft Office experience
Benefits
- United Healthcare PPO
- EyeMed Vision Insurance
- Delta Dental Insurance
- Wellness program provided through Rally Healthcare
- Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- PTO offering with Paid Holidays
- Scholarship program for children of Essity employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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