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ConsciaSenior Marketing Executive
Senior Marketing Executive at Conscia driving local business growth with marketing campaigns. Collaborating with sales teams to execute marketing strategies across various channels.
EC
Hybrid Senior Global Marketing Director – Digital SaaS Product, Capabilities Innovation
Posted last month
About the role
- Identify, analyze, and validate new digital business models
- Incubate and launch SaaS products
- Develop go-to-market strategies and build sustainable revenue engines
- Create a customer-first narrative with an aligned digital product roadmap.
- Lead the development of new SaaS products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility.
- Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience.
- Refine business models (ARR, NRR, CAC/LTV, payback)
- Run dual-track agile processes (discovery and delivery) with structured experimentation
- Develop data sets and dashboards to measure adoption, usage, and value
- Define ideal customer profiles, market segments, and product positioning
- Lead pricing and packaging (eg. bundles or tiers), including usage-based or tiered models
- Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs.
- Develop and launch multi-channel campaigns leveraging Marketing Communications and enterprise capabilities.
- Own revenue targets for incubated products and report growth KPIs
- Mobilize cross-functional teams (Product, Marketing, Engineering, Data, Sales)
- Translate technical concepts for non-digital and executive audiences
- Lead internal enablement and change initiatives (field pilots, operational readiness)
- Foster a culture of curiosity, experimentation, and learning from failure
Requirements
- 8-10 years of product marketing experience (MBA or graduate degree preferred)
- Proven experience in SaaS product development and commercialization, preferably in a start-up environment.
- Track record of revenue ownership (ARR, retention, SaaS scaling)
- Expertise in pricing, segmentation, and GTM execution for software products
- Experience running structured experiments and validating business assumptions
- Strong project management and execution skills for cross-functional initiatives
- Financial acumen and ability to model and assess P&L requirements
- Excellent interpersonal, presentation, and executive communication skills
- Able to translate technical/data concepts for commercial and operational teams
- Comfortable with ambiguity and challenging the status quo in legacy environments
Benefits
- Comprehensive and market-competitive benefits
- Annual bonus and long-term incentives
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