Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Define and drive the overarching content vision for Braze, connecting brand narrative, audience insights, and business objectives
- Develop and evangelize Braze’s content strategy, creating clarity and alignment across Marketing, Product Marketing, Industry Marketing, and Regional Marketing
- Act as the content authority across the organization, influencing senior stakeholders including VPs and SVPs
- Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and align with go-to-market plans
- Oversee development and implementation of content strategy roadmaps across awareness, conversion, and customer expansion
- Build framework for content planning, creation, and distribution ensuring consistency, quality, and purpose
- Establish and operationalize scalable content infrastructure including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
- Partner with regional marketing leads to develop localization strategy that balances regional nuances and global consistency
- Lead, mentor, and grow a team of content strategists, editors, and writers
- Define and track content KPIs and continuously optimize output
- Evaluate and evolve tools, systems, resourcing models and manage agency relationships to scale production and manage demand
- Stay current on emerging technologies, including AI tools for content creation and optimization, and assess integration opportunities
Requirements
- Deep experience in content strategy, editorial, or content marketing, with 5+ years in leadership roles managing high-performing teams
- Proven experience building and leading content strategy for B2B enterprise SaaS companies, ideally across global markets
- Strong executive communication skills with a demonstrated ability to influence at the VP and C-suite level
- Portfolio showcasing strategic content programs that drive awareness, engagement, and measurable business outcomes
- Experience working with cross-functional teams, including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
- Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
- Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)
- Leadership, mentoring, and team-building skills with ability to develop talent
- Data-driven marketing skills to define and track content KPIs and optimize output
- Experience evaluating and evolving tools, systems, resourcing models, and agency oversight
Benefits
- Competitive compensation that may include equity
- Equity grants of restricted stock (RSUs)
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
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Degree requirement
No Education Requirement
Location requirements
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