Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
About the role
- Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
Responsibilities
- Desenvolver projetos e soluções de comunicação focados em performance digital e nos KPIs definidos;
- Idealizar projetos de conteúdo crossmedia, considerando jornada do público-alvo e viabilidade técnica;
- Criar propostas com storytelling, defesas de mercado, análises de audiência e precificação;
- Planejar conteúdos patrocinados alinhados às estratégias do cliente;
- Acompanhar tendências, benchmarks e movimentações do mercado para embasar recomendações.
Requirements
- Atuar com planejamento e estratégia de branded content e campanhas de marketing de conteúdo;
- Aplicar perfil analítico na construção de projetos e propostas;
- Conhecer profundamente estratégias de conteúdo para canais digitais e redes sociais;
- Definir KPIs e objetivos de awareness, engajamento e conversão;
- Analisar movimentações do mercado, tendências e benchmarks nacionais e internacionais;
- Compreender o ecossistema de mídia (publishers, agências e anunciantes) e boas práticas de publicidade nativa;
- Operar ferramentas como Google Sheets, Google Analytics, Google Ads, PowerPoint e Excel.
- Utilizar ferramentas de Inteligência Artificial;
- Atuação anterior em projetos customizados em veículos de mídia ou agências de conteúdo.
Benefits
- Assistência médica e odontológica
- Day off de aniversário
- Casual every day
- Vale-transporte
- Restaurante Interno
- Seguro de Vida
- Acesso ao conteúdo digital completo do Estadão
- Descontos exclusivos em instituições de ensino
- Auxílio Psicológico - Vittude.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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