Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Develop and implement marketing strategies to promote brand, products, and services across various markets.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives.
- Development of compelling and targeted content for various marketing channels.
- Analysis of data to make informed decisions and optimize marketing strategies.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific outcomes.
- Perform activities in a timely manner and to a high standard consistently driving continuous improvement.
- Lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
Requirements
- Strong organizational skills with exceptional attention to detail.
- Proven experience in demand management and prioritization.
- Client and/or stakeholder facing experience with ability to set and manage expectations.
- Manage the triage and processing of incoming digital demand requests.
- Assess emergency demand for urgent review and appropriate action.
- Ensure all requests contain adequate information to progress, including workable briefs and clear descriptions.
- Run prioritization forums to triage requests based on size, complexity, and urgency.
- Challenge prioritization decisions where appropriate to ensure optimal resource allocation.
- Help to establish the Content Operations Team as a centre of excellence.
- Develop collaborative and supportive relationships within the team and across key stakeholders.
- Manage day-to-day contact with stakeholders and delivery teams
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible working arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
TC
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