Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Author and update web pages using Adobe Experience Manager (AEM), leveraging reusable components, EDS blocks, and the Universal Editor for content-agnostic workflows.
- Manage digital assets (images, videos, PDFs) within Adobe Digital Asset Manager (DAM).
- Implement and maintain SEO metadata, tagging, and accessibility standards to support both personalized content delivery and compliance.
- Collaborate with marketing, design, QA, and analytics teams to ensure flawless execution, optimize content for engagement, and support data-driven improvements.
- Troubleshoot front-end issues related to content placement, formatting, and cross-browser compatibility.
- Create, manage, and validate structured content using AEM Content Fragments and Content Fragment Editor to support headless delivery across platforms.
- Maintain adherence to brand guidelines and regulatory requirements.
- Participate in collaborative authoring workflows, including version control, peer reviews, and planning with Product/Program Managers to estimate and batch content work.
- Use knowledge of the Lilly EDS block library to break down page designs, identifying new blocks, variations, or reusable components.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- 3+ years of experience authoring content in Adobe Experience Manager (AEM) or similar CMS platforms.
- Strong writing, editing, and proofreading skills.
- Proficiency using Adobe Experience Manager (AEM) or similar CMS platforms.
- Understanding of content strategy, UX/IA basics, and component-based design.
- Ability to manage multiple updates in a fast-paced, deadline-driven environment.
- Excellent attention to detail, organization, and communication.
Benefits
- Competitive benefits
- Continuous training
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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