Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Own and execute the content strategy and calendar across web, email, social media and campaigns, working closely with the Senior Digital Content Manager.
- Develop and own a thought leadership content engine that addresses ICP challenges and pain points, consistently producing impactful content including surveys, webinars, reports, newsletters, blogs and social media content.
- Develop and manage full-funnel content plans to drive demand generation, brand awareness, sales enablement and customer engagement across every stage of the buyer journey.
- Create, write, edit and proofread high-quality content such as guides, video scripts and landing pages, ensuring thought leadership and brand alignment.
- Own the creation of customer case studies, testimonials and success stories, capturing clear impact, process and outcomes to support sales, strengthen credibility and reinforce product value.
- Lead Oak Engage’s social media strategy, creating engaging, lead-generating content across LinkedIn, Instagram and TikTok to increase website traffic and brand visibility.
- Collaborate cross-functionally with Design, Product Marketing, Sales and Customer Success to align content needs and develop visually engaging, on-brand marketing materials.
- Conduct research on industry trends, competitors and audience needs to inform timely, relevant content and fuel continuous innovation.
- Monitor and report on content performance, providing actionable insights to optimise campaigns and maximise impact.
- Ensure all content reinforces Oak’s brand narrative, tone of voice and positioning, working closely with the Head of Brand and Communications to maintain consistency across every touchpoint.
- Partner with the Head of Digital to ensure brand and demand content work seamlessly together.
- Lead cross-channel storytelling including web, social, PR, events and product launches.
- Utilise tools like Adobe InDesign to design and format visually marketing materials.
- Leverage HubSpot to build lead nurture campaigns, create automated workflows and track Marketing performance
- Ensure all content is optimised for SEO and brand voice and tone is consistent across all channels.ives, providing regular feedback, supporting professional development and allocating tasks
Requirements
- 5+ years of content marketing experience in a B2B SaaS or tech company
- Experience with tools such as Umbraco, HubSpot, Google Analytics and Adobe InDesign
- Proven ability to create and execute content strategies independently
- Exceptional writing and editing skills, with a strong portfolio to match
- Strategic thinker with commercial awareness and understands how content fuels growth
- Knowledge of SEO, demand generation and content performance metrics
- Strong project management and stakeholder communication skills
- Bonus: experience working on internal comms, employee engagement, or HR tech content
- Experience in managing or mentoring junior team members
- Ability to prioritise and allocate tasks effectively within a small team structure
Benefits
- A mission-driven company with momentum and a compelling product
- Ownership of a function critical to our next stage of growth
- Hybrid and flexible working options
- Private healthcare, generous holiday allowance and wellbeing benefits
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