Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Define and drive the overarching content vision for Braze, connecting brand narrative, audience insights, and business objectives
- Develop and evangelize Braze’s content strategy, creating clarity and alignment across Marketing, Product Marketing, Industry Marketing, and Regional Marketing
- Act as the content authority across the organization—leading with a strategic, data-informed perspective and influencing senior stakeholders including VPs and SVPs
- Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and ensure strategic alignment with go-to-market plans
- Oversee development and implementation of content strategy roadmaps from brand awareness through conversion and customer expansion
- Build a clear framework for content planning, creation, and distribution—ensuring consistency, quality, and purpose across all content assets and touchpoints
- Establish and operationalize a scalable content infrastructure, including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
- Partner closely with regional marketing leads to develop an efficient and high-impact localization strategy that respects regional nuances while maintaining global consistency
- Lead, mentor, and grow a high-performing team of content strategists, editors, and writers—fostering clarity, creativity, and accountability
- Define and track content KPIs to drive performance and continuously optimize output
- Evaluate and evolve tools, systems, and resourcing models to increase content impact, velocity, and efficiency, including oversight of agency relationships to scale production and manage surges in demand
- Stay current on emerging technologies, including AI tools for content creation and optimization, and assess opportunities to thoughtfully integrate them into content workflows
Requirements
- Deep experience in content strategy, editorial, or content marketing, with 5+ years in leadership roles managing high-performing teams
- Proven experience building and leading content strategy for B2B enterprise SaaS companies, ideally across global markets
- Strong executive communication skills with a demonstrated ability to influence at the VP and C-suite level
- Portfolio showcasing strategic content programs that drive awareness, engagement, and measurable business outcomes
- Experience working with cross-functional teams, including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
- Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
- Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)
- Strategic storyteller with a strong POV, executive presence, and ability to inspire and influence senior leaders
- Proven ability to build vision, frameworks, teams, and operational excellence
- Mentoring and coaching experience to develop talent
- Performance-driven marketer who uses data to inform strategy and communicate results
- Education optional
Benefits
- Competitive compensation that may include equity
- Equity grants of restricted stock (RSUs)
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Flexible/hybrid ways of working
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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