Senior Manager driving digital fundraising campaigns for CIR. Collaborating with the Associate Publisher and external agencies to achieve membership revenue goals.
Responsibilities
Lead the development and execution of digital fundraising and subscription email campaigns aligned with membership revenue goals
In collaboration with the Associate Publisher, Membership and a consulting fundraising agency, plan and optimize campaign calendars, content strategy, and performance metrics
Contribute to a coordinated editorial and fundraising narrative that resonates with our readership and inspires giving
Write compelling, mission-aligned fundraising appeals for email, landing pages, and digital ads
Develop segmented and targeted outreach strategies to increase donor acquisition and overall giving
Conduct A/B testing and analyze campaign performance to improve open rates, click-throughs, and conversions
Work with the membership analyst to create regular reports on digital fundraising performance and make data-informed recommendations
Collaborate with in-house operations and tech teams to ensure timely and accurate execution of campaign promotions across platforms, including scheduling, publishing, and technical troubleshooting
Requirements
6+ years of experience in digital fundraising or membership-focused marketing roles
4+ years of experience leading end-to-end digital campaigns with a proven track record of driving donor conversion and revenue
Exceptional writing and editing skills with experience crafting persuasive, donor-centered messaging
Strong project management skills and comfort juggling multiple campaigns and deadlines
Proficiency with email marketing systems (e.g., SailThru, Mailchimp, and similar), CRMs, and analytics tools
A data-informed mindset and experience using metrics to guide campaign optimization
Experience working in nonprofit journalism, independent media, or cause-based campaigns is a big plus
Basic design or HTML/CSS knowledge is also a plus.
Benefits
health, dental, and vision benefits for our employees and their dependents (premiums fully paid by CIR)
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