Lead the development and execution of digital fundraising and subscription email campaigns aligned with membership revenue goals
In collaboration with the Associate Publisher, Membership and a consulting fundraising agency, plan and optimize campaign calendars, content strategy, and performance metrics
Contribute to a coordinated editorial and fundraising narrative that resonates with our readership and inspires giving
Write compelling, mission-aligned fundraising appeals for email, landing pages, and digital ads
Develop segmented and targeted outreach strategies to increase donor acquisition and overall giving
Conduct A/B testing and analyze campaign performance to improve open rates, click-throughs, and conversions
Work with the membership analyst to create regular reports on digital fundraising performance and make data-informed recommendations
Collaborate with in-house operations and tech teams to ensure timely and accurate execution of campaign promotions across platforms, including scheduling, publishing, and technical troubleshooting
Requirements
6+ years of experience in digital fundraising or membership-focused marketing roles
4+ years of experience leading end-to-end digital campaigns with a proven track record of driving donor conversion and revenue
Exceptional writing and editing skills with experience crafting persuasive, donor-centered messaging
Strong project management skills and comfort juggling multiple campaigns and deadlines
Proficiency with email marketing systems (e.g., SailThru, Mailchimp, and similar), CRMs, and analytics tools
A data-informed mindset and experience using metrics to guide campaign optimization
Experience working in nonprofit journalism, independent media, or cause-based campaigns is a big plus
Basic design or HTML/CSS knowledge is also a plus.
Benefits
health, dental, and vision benefits for our employees and their dependents (premiums fully paid by CIR)
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