Hybrid Senior CRM Specialist

Posted 2 weeks ago

Apply now

About the role

  • Develop and execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both JamesAllen.com and Blue Nile.
  • Manage and optimize CRM tools, including email marketing platforms, segmentation strategies, and customer databases to ensure efficient and personalized communication with customers.
  • Create, test, and optimize push email workflows to drive conversions and generate brand affinity.
  • Collaborate with cross-functional teams (e.g., product, analytics, design) to create tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives.
  • Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
  • Collaborate on customer segmentation strategies to deliver targeted, personalized messaging based on demographics, behavior, and purchase history.
  • Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.
  • Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
  • Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership.
  • Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
  • Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment.
  • Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar).
  • Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
  • Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
  • Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments.
  • Ability to collaborate cross-functionally with marketing, product, and design teams.
  • Highly organized with strong project management skills and attention to detail.
  • Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
  • Experience with advanced segmentation and automation strategies in CRM systems.
  • Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights.
  • Previous experience working with A/B testing tools and methodologies to optimize campaigns.
  • Quick to learn and adapt to overcome challenges.
  • Enjoys working in an environment with a lively, engaged, and passionate team culture.

Benefits

  • Paid time off
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance

Job title

Senior CRM Specialist

Job type

Experience level

Senior

Salary

$90,000 - $115,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job