Hybrid Senior CRM Specialist

at Blue Nile

• Job title: Senior CRM Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: $90,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Seattle, United States

About the role

• CRM Sr. Specialist optimizing customer relationship strategies for JamesAllen.com and Blue Nile. Driving engagement and retention through data-driven CRM initiatives and personalized marketing campaigns.

Responsibilities

• Develop and execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both JamesAllen.com and Blue Nile.
• Manage and optimize CRM tools, including email marketing platforms, segmentation strategies, and customer databases to ensure efficient and personalized communication with customers.
• Create, test, and optimize push email workflows to drive conversions and generate brand affinity.
• Collaborate with cross-functional teams (e.g., product, analytics, design) to create tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives.
• Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
• Collaborate on customer segmentation strategies to deliver targeted, personalized messaging based on demographics, behavior, and purchase history.
• Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.
• Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
• Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership.
• Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
• Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar).
• Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
• Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
• Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments.
• Ability to collaborate cross-functionally with marketing, product, and design teams.
• Highly organized with strong project management skills and attention to detail.
• Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
• Experience with advanced segmentation and automation strategies in CRM systems.
• Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights.
• Previous experience working with A/B testing tools and methodologies to optimize campaigns.
• Quick to learn and adapt to overcome challenges.
• Enjoys working in an environment with a lively, engaged, and passionate team culture.

Benefits

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance