Customer Success Manager at Black Duck Software, Inc. supporting enterprise software adoption and renewal targets using a digital - first engagement strategy.
About the role
- Senior CRM role driving Buyer retention through newsletters and lifecycle campaigns. Requires strong analytical skills and collaboration with marketing teams in a hybrid environment.
Responsibilities
- Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
- Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
- Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
- Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
- Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
- Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
- Identify and implement opportunities to enhance lifecycle journeys and automation.
- Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Requirements
- 4+ years of CRM or email marketing experience in B2C or eCommerce
- Strong analytical mindset; confident using data to optimise campaigns
- Experience in both newsletters and lifecycle/automated campaigns
- Proficient in Power BI or similar tools, and ESP reporting
- Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
- Strong segmentation and personalisation knowledge
- Familiar with HTML for email build and QA
- Excellent project management and organisational skills
- Fluent in English (spoken and written)
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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