Hybrid Senior CRM – Buyer Retention

Posted last week

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About the role

  • Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
  • Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
  • Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
  • Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
  • Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
  • Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
  • Identify and implement opportunities to enhance lifecycle journeys and automation.
  • Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.

Requirements

  • 4+ years of CRM or email marketing experience in B2C or eCommerce
  • Strong analytical mindset; confident using data to optimise campaigns
  • Experience in both newsletters and lifecycle/automated campaigns
  • Proficient in Power BI or similar tools, and ESP reporting
  • Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
  • Strong segmentation and personalisation knowledge
  • Familiar with HTML for email build and QA
  • Excellent project management and organisational skills
  • Fluent in English (spoken and written)

Job title

Senior CRM – Buyer Retention

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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