Hybrid Senior Brand Manager

Posted last month

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About the role

  • Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations.
  • Lead development of innovation, from platform generation and ideation through to fully validated concepts.
  • Leverage macro trends, insights and consumer curiosity to develop winning propositions - working closely with Insights teams.
  • Build business cases for key initiatives, considering consumer, category, competitor and company.
  • Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
  • Lead packaging design development and execution.
  • Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment.
  • Work closely with category and commercial teams to build category strategies and retailer engagement plans; act as Brand lead in retailer engagements.
  • Own project delivery, leading a cross functional team to deliver key strategic projects into market.
  • Lead the stage and gate process and governance, managing changes to plan, resource requirements and innovation mix.
  • Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-flight and providing recommendations on how to optimise, scale or pivot.
  • Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives.

Requirements

  • Tertiary qualification in Marketing or Business Management
  • Proven experience in FMCG marketing roles, with a focus on innovation / NPD
  • A blend of creativity and commercial acumen – can think big and knows how to execute
  • Track record of successfully launching and executing NPD, within the FMCG industry
  • Confidence and ability to influence stakeholders across all levels
  • Experience leading the stage and gate process and leading or managing PMR
  • Computer literacy skills & proficient in Microsoft suite.
  • Ability to work flexibly with the global team, engaging in calls outside of regular office hours

Benefits

  • Additional 1% Superannuation
  • Flexible / Hybrid working options
  • Birthday Day Leave
  • Discounted Twinings Co products
  • Access to LinkedIn Learning
  • Access to ABF Networking, connect, collaborate, and grow across the ABF Group.

Job title

Senior Brand Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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