Brand Manager for Lindor at HARTMANN with focus on retail marketing strategies and e-commerce development in Portugal. Collaborating across teams to boost brand performance.
Responsibilities
Development of the Lindor consumer business in Portugal, working closely with the Corporate Business Division and the Iberian marketing team
Strong leadership with the retail distributor and performance analysis
Establish budget, develop and implement the annual marketing plan, set and achieve area objectives
Continuous interaction with HARTMANN's multidisciplinary teams, such as SCM and Finance
Develop the Lindor portfolio toward consumer acceptance and satisfaction
Prepare and lead initiatives together with the local retail distributor and their team
Implement portfolio improvements and ensure deadlines for communications and launches
Lead and work closely with the Business Division and external suppliers (creative agencies, media, consumer response, digital)
Grow Lindor in e-commerce through retailers, in close collaboration with Regional teams
Take responsibility for pricing-related topics such as RRSP and CMI.
Requirements
Bachelor's degree in Marketing, Management, Health Sciences, or similar
Minimum of 3 years proven experience as a Marketing/Product/Trade Manager, ideally in fast-moving consumer goods (FMCG)
Prior sales experience or as a Key Account Manager (KAM) in FMCG/OTC is a plus
Knowledge of tools such as BI or sales excellence platforms is a plus
Solid experience in NIQ data analysis for reporting and business insights is required
Good understanding of marketing ROI
Experience managing, leading and closely collaborating with agencies (creative, media, research) and other suppliers
Preferably native/bilingual Portuguese and advanced English, or excellent verbal and written communication skills
Intermediate Spanish is a plus
Strong analytical skills and conceptual reasoning
Availability to travel within the EU due to extensive collaboration with regional and global teams.
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