Brand Director overseeing brand management and client relationships for licensing portfolio. Collaborating with teams to develop strategies and manage brand growth effectively.
About the role
- Senior Marketing Brand Manager at Oliver Winery focusing on national brand growth and innovative marketing strategies. Championing integrated campaigns and local marketing initiatives in a collaborative environment.
Responsibilities
- Lead development and execution of brand-building campaigns across retail, digital, PR, and social
- Build and manage the annual marketing calendar across national, regional, and seasonal priorities
- Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
- Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities
- Evaluate whitespace and category dynamics to shape big, brand-right ideas
- Develop positioning, concept stories, claims, and testing inputs
- Serve as the marketing and consumer voice on the cross-functional innovation team (Winemaking, Sales, Trade Marketing, Ops)
- Recommend packaging direction, pricing strategy, and channel implications
- Partner with Creative and Packaging teams to bring ideas to life visually and verbally
- Create and execute programs that drive visitation and conversion at the Bloomington tasting room
- Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences
- Track performance and insights to refine channel strategy and engagement moments
- Serve as a key strategic partner to the CMO and marketing leadership team
- Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
- Manage agency partners to deliver on brief, on time, and on budget
Requirements
- 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
- Measurable success building brands and launching products
- Experience with integrated marketing and digital channels
- AI experience (or at least AI-curious)
- Track record of consumer-driven innovation leadership
- Strong analytical and storytelling skills
- Excellent collaboration, communication, and presentation ability
- Bias for action; proactive, resourceful, and detail-obsessed
- Bachelor's degree in Marketing, Business, or related field
- Must be 21+
Benefits
- Comprehensive health, vision, dental, and supplemental benefit packages.
- Generous PTO, Sick time and Paid Holidays.
- Employer 401(k) matching program of up to 6% of annual compensation.
- Paid training and meetings.
- Opportunities for professional development.
- Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
- Generous employee discount on wine, food and merchandise.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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