Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.
About the role
- Sr. Brand Marketing Manager at Neighborly, developing strategies for brand awareness and supporting franchisees. Leading cross-functional collaborations and executing marketing initiatives.
Responsibilities
- Collaborate with cross-functional project team to develop and test marketing ideas
- Provide group and one-on-one coaching to optimize local marketing programs
- Train franchisees on brand marketing systems
- Direct and lead all brand activities from a strategic perspective
- Execute strategic brand initiatives as developed in brand planning
- Develop an annual marketing calendar with dates of national campaigns
- Prepare the yearly MAP fund budget and present to the MAP Council
- Oversee the MAP fund budget including monthly financial reviews
- Gather content for MAP council meetings and present results regularly
Requirements
- Minimum of 10 years of professional Marketing experience
- 4+ years supervisory experience
- Excellent verbal and written skills
- Excellent mastery of Microsoft Word, Excel, and Outlook; desire to learn Power Point
- Possess excellent diplomatic skills
- Budget management skills and proficiency
- Strong understanding of current online marketing advertising, strategy and best practice
- Ability to thrive in a fast-paced, deadline driven environment while demonstrating professionalism and a strong customer-focused attitude
- Ability to think critically and apply processes across different areas
- Bachelor's Degree in Marketing
Benefits
- Equity and bonus opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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