Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager for Nutravita at Karo Healthcare, responsible for portfolio and innovation strategies. Overseeing product management and executing go-to-market initiatives in the wellness industry.
Responsibilities
- Drive innovation strategy: Support the Head of Brand Marketing in defining and executing Nutravita’s innovation roadmap, grounded in consumer insights and market trends.
- Lead portfolio management: Oversee the Nutravita product range, making strategic recommendations on optimisation, reformulation, and innovation opportunities.
- Deliver high-impact projects: Lead new product launches, major reformulations, and category expansion projects from concept through post-launch review.
- Own the go-to-market execution: Build and deliver GTM strategies including launch campaigns, e-commerce activations, and content development across Amazon and owned channels.
- Champion collaboration: Work cross-functionally with R&D, Supply Chain, Regulatory, and Creative to ensure projects land on time and on brand.
Requirements
- 4–6 years’ experience in brand management within FMCG or self-care industries.
- Proven track record of end-to-end innovation delivery from idea to in-market success.
- Strong commercial acumen and ability to build compelling business cases (forecasting, P&L, ROI).
- Skilled in launch marketing and full-funnel campaign development, especially across social and e-commerce.
- Experience with Amazon as a growth channel including NPD launches, demand generation, and product content optimisation.
- Exceptional project management and stakeholder leadership across multiple simultaneous initiatives.
- A genuine passion for health, wellness, and VMS (vitamins, minerals, supplements).
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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