Hybrid Brand Manager, Urban Mobility

Posted 5 days ago

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About the role

  • Strategic market development aimed at positioning ROSE Bikes as a solutions provider for urban mobility in the target group's relevant set
  • Evaluation of product potentials for the ROSE brand based on competitor and benchmarking analyses
  • Execution and support of the (further) development of new ROSE products in the Mobility Solutions segment, with the goal of a consistent brand architecture
  • People management of the Brand Management team Urban Mobility
  • Creation of a rolling annual and monthly plan based on company objectives, volume targets, price points and target margins
  • Regular analyses and reporting to measure success and derive targeted actions across the product lifecycle
  • Definition of target markets and target groups in collaboration with Brand Marketing
  • Definition and application of a consistent brand language and brand visual identity in cooperation with Brand, Content and Communications

Requirements

  • Completed commercial training or degree
  • Several years of experience in the bike/cycling industry
  • Enthusiasm for new mobility
  • Initial leadership experience is desirable
  • Analytical thinking, conceptual and strategic skills
  • Resilience, team spirit and a drive to innovate

Benefits

  • Work in an open-minded team with a highly collegial working atmosphere
  • A role in a steadily growing and future-oriented industry
  • Flat hierarchies in a growing family-owned company
  • Annual employee events such as a Christmas party, summer party and participation in sporting events
  • Company fitness subsidy
  • Employer contribution to occupational pension provision
  • Attractive employee discounts
  • Flexible working hours and the option to work from home

Job title

Brand Manager, Urban Mobility

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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