Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager for urban mobility at ROSE Bikes, enhancing products and market presence in sustainable cycling solutions. Leading brand management and team coordination in a growing company.
Responsibilities
- Strategic market development aimed at positioning ROSE Bikes as a solutions provider for urban mobility in the target group's relevant set
- Evaluation of product potentials for the ROSE brand based on competitor and benchmarking analyses
- Execution and support of the (further) development of new ROSE products in the Mobility Solutions segment, with the goal of a consistent brand architecture
- People management of the Brand Management team Urban Mobility
- Creation of a rolling annual and monthly plan based on company objectives, volume targets, price points and target margins
- Regular analyses and reporting to measure success and derive targeted actions across the product lifecycle
- Definition of target markets and target groups in collaboration with Brand Marketing
- Definition and application of a consistent brand language and brand visual identity in cooperation with Brand, Content and Communications
Requirements
- Completed commercial training or degree
- Several years of experience in the bike/cycling industry
- Enthusiasm for new mobility
- Initial leadership experience is desirable
- Analytical thinking, conceptual and strategic skills
- Resilience, team spirit and a drive to innovate
Benefits
- Work in an open-minded team with a highly collegial working atmosphere
- A role in a steadily growing and future-oriented industry
- Flat hierarchies in a growing family-owned company
- Annual employee events such as a Christmas party, summer party and participation in sporting events
- Company fitness subsidy
- Employer contribution to occupational pension provision
- Attractive employee discounts
- Flexible working hours and the option to work from home
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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