Chef de marque dans l’équipe Marketing, responsable des marques en santé digestive et de la croissance à long terme. Collaboration avec les équipes internes pour l’excellence des marques.
About the role
- Brand Manager for urban mobility at ROSE Bikes, enhancing products and market presence in sustainable cycling solutions. Leading brand management and team coordination in a growing company.
Responsibilities
- Strategic market development aimed at positioning ROSE Bikes as a solutions provider for urban mobility in the target group's relevant set
- Evaluation of product potentials for the ROSE brand based on competitor and benchmarking analyses
- Execution and support of the (further) development of new ROSE products in the Mobility Solutions segment, with the goal of a consistent brand architecture
- People management of the Brand Management team Urban Mobility
- Creation of a rolling annual and monthly plan based on company objectives, volume targets, price points and target margins
- Regular analyses and reporting to measure success and derive targeted actions across the product lifecycle
- Definition of target markets and target groups in collaboration with Brand Marketing
- Definition and application of a consistent brand language and brand visual identity in cooperation with Brand, Content and Communications
Requirements
- Completed commercial training or degree
- Several years of experience in the bike/cycling industry
- Enthusiasm for new mobility
- Initial leadership experience is desirable
- Analytical thinking, conceptual and strategic skills
- Resilience, team spirit and a drive to innovate
Benefits
- Work in an open-minded team with a highly collegial working atmosphere
- A role in a steadily growing and future-oriented industry
- Flat hierarchies in a growing family-owned company
- Annual employee events such as a Christmas party, summer party and participation in sporting events
- Company fitness subsidy
- Employer contribution to occupational pension provision
- Attractive employee discounts
- Flexible working hours and the option to work from home
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Chef de Marque en Marketing gérant les marques de santé digestive. Élaboration de stratégies et plans pour maximiser la performance des marques.
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