Brand Manager at Liquorland, driving impactful campaigns within a dynamic retail Marketing and Customer Experience team. Shaping New Zealand's greatest liquor retail experience with creativity and data-driven insights.
Responsibilities
Lead the development and execution of national brand campaigns aligned with the promotional calendar.
Co-manage social media content and engagement to grow customer connection.
Create and deliver targeted email communications to our customer database.
Drive communication projects for new store launches, sponsorships, and sales initiatives.
Support digital and e-commerce activities, ensuring accuracy and impact across platforms.
Requirements
Strong written and visual communication skills, with the ability to create compelling stories.
Proficiency in design tools (Photoshop, Canva) and a flair for photography/videography.
Experience with CMS platforms, Mailchimp and digital content management.
A proactive, “can-do” attitude - able to juggle deadlines, think creatively, and embrace new trends.
Relationship-building skills and a collaborative mindset, balanced with independence and initiative amongst agency partners, stores and the internal team
Benefits
Free carparking -we’ve got over 1,000 carparks including 36 free EV plugs
Southern cross health insurance
5% discount at our retail stores (Pak'N'Save, New World and Four Square)
Flexible working options, a day off on your birthday, long service leave
Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
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