Specialty sales representative responsible for promoting products to healthcare providers in a designated territory. Collaborate with teams to drive sales performance and improve patient outcomes.
About the role
- Senior Account Manager managing paid social campaigns for global DTC brands. Leading campaign strategy and execution across multiple platforms in a hybrid work environment.
Responsibilities
- Plan, create, manage, optimize, and forecast paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging social platforms
- Execute and oversee paid social campaign processes from start to finish, including audience research and strategy, creative briefing and testing, campaign trafficking, troubleshooting, optimization and reporting
- Manage global campaign execution across international markets, navigating platform, strategy, budget allocation, promotion, and creative nuances
- Establish and execute strategies to deliver results against primary client KPIs including ROAS and new customer acquisition
- Drive continuous improvement through structured testing frameworks (creative testing, audience testing, placement optimization, bidding strategies)
- Manage catalog integration and dynamic product ad strategies to maximize product discovery and conversion (Catalog ads, ASC, GMV Max, etc.)
- Develop sophisticated audience strategies including custom audiences, lookalikes, prospecting vs. retention segmentation, third-party data providers, and first-party data activation
- Optimize for e-commerce KPIs including ROAS, CAC, new customer acquisition, AOV, and customer lifetime value
- Understand and navigate attribution models (last-click, view-through, multi-touch) and work with third-party attribution platforms (Rockerbox, Triple Whale, etc.) to inform strategy
- Provide data-driven creative insights to inform ad development, identifying what resonates with target audiences and when creative fatigue sets in
- Guide testing strategies for creative variations including static ads, video, Reels, Stories, TikTok content, and user-generated content (UGC)
- Leverage influencer and creator content within paid social campaigns to maximize authenticity and engagement
- Support social commerce initiatives including Shops setup, live shopping integration, and in-platform checkout optimization (where applicable)
- Build and maintain strong, trusted relationships with clients, serving as the day-to-day channel expert for paid social activation
- Create and deliver flawless client-facing reports based on accurate data and insightful analysis that tells the “so what?” behind the numbers
- Develop and deliver account development plans or roadmaps based on client campaign briefs and quarterly business targets
- Collaborate with Strategy and Planning, Analytics, and Client Leadership teams to develop integrated media strategies
- Support business development by contributing to pitches (account audits, presentations, case studies) and identifying opportunities to expand services with existing clients
- Manage and develop 1-2 team members including task delegation, training coordination, ad hoc constructive feedback, and participation in Croud's career development framework
- Lead by example, demonstrating best-in-class paid social expertise and client service
- Foster a culture of testing, learning, and continuous improvement within the team
- Share knowledge and mentor junior team members to elevate overall team capabilities
Requirements
- At least 3 years of hands-on experience in paid social media marketing, demonstrating deep expertise in platform management (Meta, TikTok, LinkedIn, Pinterest) with a proven track record of exceeding performance goals against e-commerce KPIs (ROAS, new customer acquisition, conversions)
- Experience managing paid social campaigns for international/global brands across multiple markets and regions
- Strong understanding of e-commerce fundamentals including catalog management, pixel/CAPI implementation, dynamic product ads, and conversion optimization
- Expertise in advanced audience strategies including custom audiences, lookalike modeling, prospecting/retargeting segmentation, and first-party data activation
- Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations
- Experience with platform-native reporting tools (Meta Ads Manager, TikTok Ads Manager, etc.) and comfort navigating complex data sets
- Excellent communication skills, both written and verbal, with the ability to present complex data in clear, compelling narratives
- Proven problem solver who can manage a team, clients, and projects to deadlines
- Polished presenter and storyteller possessing the ability to quickly build confidence with clients and stakeholders
- A team player who is invested in team development, well-being, and growth as well as client success
- Strong numeracy and analytical skills with advanced proficiency in Microsoft Excel/Google Sheets
- Comfort working across time zones and managing multi-market campaign requirements
- Bachelor's degree in marketing, business administration, or related major
Benefits
- PTO/ Vacation: 20 days vacation a year
- 12 public holidays observed
- Sick Days: 7 days annually
- Summer Fridays: Early finishes from Memorial Day to Labor Day
- Bereavement Leave: Paid time off for personal loss
- Parental Leave: Enhanced leave plus FMLA through NY state
- 401(k) Savings Plan
- Sales commission with pitch opportunities
- Recruitment referral bonus
- Pre-tax commuter benefits
- Full Paid Medical Insurance for Employee Only (including dental and vision)
- Dependent contribution to Medical, dental and vision coverage
- Employer paid life insurance coverage
- Monthly gym membership stipend
- Access to personalized health guidance via Health Advocate
- Free Citi bike membership
- Membership to TalkSpace (Mental Health Support)
- Hybrid workspace support - home office setup is provided
- Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
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