Hybrid Senior Biddable Account Manager, Paid Social

at Croud

• Job title: Senior Biddable Account Manager, Paid Social
• Job type: Full Time
• Experience level: Senior
• Salary: $95,000 - $105,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Senior Account Manager managing paid social campaigns for global DTC brands. Leading campaign strategy and execution across multiple platforms in a hybrid work environment.

Responsibilities

• Plan, create, manage, optimize, and forecast paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging social platforms
• Execute and oversee paid social campaign processes from start to finish, including audience research and strategy, creative briefing and testing, campaign trafficking, troubleshooting, optimization and reporting
• Manage global campaign execution across international markets, navigating platform, strategy, budget allocation, promotion, and creative nuances
• Establish and execute strategies to deliver results against primary client KPIs including ROAS and new customer acquisition
• Drive continuous improvement through structured testing frameworks (creative testing, audience testing, placement optimization, bidding strategies)
• Manage catalog integration and dynamic product ad strategies to maximize product discovery and conversion (Catalog ads, ASC, GMV Max, etc.)
• Develop sophisticated audience strategies including custom audiences, lookalikes, prospecting vs. retention segmentation, third-party data providers, and first-party data activation
• Optimize for e-commerce KPIs including ROAS, CAC, new customer acquisition, AOV, and customer lifetime value
• Understand and navigate attribution models (last-click, view-through, multi-touch) and work with third-party attribution platforms (Rockerbox, Triple Whale, etc.) to inform strategy
• Provide data-driven creative insights to inform ad development, identifying what resonates with target audiences and when creative fatigue sets in
• Guide testing strategies for creative variations including static ads, video, Reels, Stories, TikTok content, and user-generated content (UGC)
• Leverage influencer and creator content within paid social campaigns to maximize authenticity and engagement
• Support social commerce initiatives including Shops setup, live shopping integration, and in-platform checkout optimization (where applicable)
• Build and maintain strong, trusted relationships with clients, serving as the day-to-day channel expert for paid social activation
• Create and deliver flawless client-facing reports based on accurate data and insightful analysis that tells the “so what?” behind the numbers
• Develop and deliver account development plans or roadmaps based on client campaign briefs and quarterly business targets
• Collaborate with Strategy and Planning, Analytics, and Client Leadership teams to develop integrated media strategies
• Support business development by contributing to pitches (account audits, presentations, case studies) and identifying opportunities to expand services with existing clients
• Manage and develop 1-2 team members including task delegation, training coordination, ad hoc constructive feedback, and participation in Croud's career development framework
• Lead by example, demonstrating best-in-class paid social expertise and client service
• Foster a culture of testing, learning, and continuous improvement within the team
• Share knowledge and mentor junior team members to elevate overall team capabilities

Requirements

• At least 3 years of hands-on experience in paid social media marketing, demonstrating deep expertise in platform management (Meta, TikTok, LinkedIn, Pinterest) with a proven track record of exceeding performance goals against e-commerce KPIs (ROAS, new customer acquisition, conversions)
• Experience managing paid social campaigns for international/global brands across multiple markets and regions
• Strong understanding of e-commerce fundamentals including catalog management, pixel/CAPI implementation, dynamic product ads, and conversion optimization
• Expertise in advanced audience strategies including custom audiences, lookalike modeling, prospecting/retargeting segmentation, and first-party data activation
• Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations
• Experience with platform-native reporting tools (Meta Ads Manager, TikTok Ads Manager, etc.) and comfort navigating complex data sets
• Excellent communication skills, both written and verbal, with the ability to present complex data in clear, compelling narratives
• Proven problem solver who can manage a team, clients, and projects to deadlines
• Polished presenter and storyteller possessing the ability to quickly build confidence with clients and stakeholders
• A team player who is invested in team development, well-being, and growth as well as client success
• Strong numeracy and analytical skills with advanced proficiency in Microsoft Excel/Google Sheets
• Comfort working across time zones and managing multi-market campaign requirements
• Bachelor's degree in marketing, business administration, or related major

Benefits

• PTO/ Vacation: 20 days vacation a year
• 12 public holidays observed
• Sick Days: 7 days annually
• Summer Fridays: Early finishes from Memorial Day to Labor Day
• Bereavement Leave: Paid time off for personal loss
• Parental Leave: Enhanced leave plus FMLA through NY state
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Recruitment referral bonus
• Pre-tax commuter benefits
• Full Paid Medical Insurance for Employee Only (including dental and vision)
• Dependent contribution to Medical, dental and vision coverage
• Employer paid life insurance coverage
• Monthly gym membership stipend
• Access to personalized health guidance via Health Advocate
• Free Citi bike membership
• Membership to TalkSpace (Mental Health Support)
• Hybrid workspace support - home office setup is provided
• Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee