Managing Consultant driving growth of value - added services for restaurants at Mastercard. Engaging with senior client stakeholders and driving revenue in the restaurant vertical.
About the role
- Digital specialist managing health brand marketing with Edelman's Health Digital team. Opportunity for hands-on experience in a fast-paced agency environment working with high-profile campaigns.
Responsibilities
- Play a major role in creation of digital and social communications plans and goals; manage against them
- Lead development of content and social briefs for creative outlining goals, mandatories, expectations, performance considerations, etc.
- Support the VP Digital Lead as a day-to-day client contact and digital/social strategist – helping translate client needs into actionable plans and addressing questions or issues thoughtfully and efficiently
- Ensure every deliverable, whether internal or client-facing, is visually engaging, strategically sound, and representative of our best work and best thinking
- Demonstrate tactical proficiency in digital and social strategy, including creating and driving integrated execution plans
- Build relationships with internal specialists (paid media, content, creative, planning, analytics, etc.) and senior stakeholders to meet client needs
- Support the growth of our digital business through great work, exceptional storytelling skills and by building strong internal and external relationships
- Stay up to date with the latest digital and social trends including new channel capabilities, content formats and performance best practices
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative digital marketing both within the Edelman network and across the industry as a whole
- Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
Requirements
- 3 years of relevant experience in Digital and Brand Marketing, including community management, social media content creation and digital monitoring
- Bachelor's degree in a related field (i.e., advertising, communications, PR, marketing)
- Ability to work simultaneously on multiple projects within an agency setting is a must
- Clear understanding of the digital marketing landscape, importance and role of digital and social marketing, best practices
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff)
- Proactively mine for stories, trends, and cultural moments to fuel the Editorial Lab – helping identify and shape impact-driven narratives that are timely, nimble, and built for social engagement
- Lead development of executive communications, primarily LinkedIn content, to elevate leadership visibility and thought leadership across key priority areas
- Contribute to an award-winning, high-profile campaign – gaining hands-on experience in integrated storytelling that blends creativity, strategy and impact
- Confidently integrates AI into daily workflows to enhance strategy, creativity and productivity
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
- Demonstrated ability to lead and develop digital plans for both corporate health brands, as well as senior executives
- Must exhibit broad understanding of digital marketing/communications for health brands, social media strategy, the latest trends and changes in digital as well as government policies regulating the health care industry
- Should have experience working with pharmaceutical companies and possess familiarity navigating medical, legal, and regulatory review processes
- Bring a high level of creativity to everything, from storytelling to presentation
- Familiarity with creative tools (i.e., Canva, PowerPoint design features, basic video or image editing platforms) to support quick-turn asset creation when needed
- Interest or experience in health equity and purpose-driven storytelling that champions access, inclusion, and impact
Benefits
- medical and dental insurance
- vision
- 401K
- life insurance
- disability insurance
- paid time off
- travel assistance
- wellness programing
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