Play a major role in creation of digital and social communications plans and goals; manage against them
Lead development of content and social briefs for creative outlining goals, mandatories, expectations, performance considerations, etc.
Support the VP Digital Lead as a day-to-day client contact and digital/social strategist – helping translate client needs into actionable plans and addressing questions or issues thoughtfully and efficiently
Ensure every deliverable, whether internal or client-facing, is visually engaging, strategically sound, and representative of our best work and best thinking
Demonstrate tactical proficiency in digital and social strategy, including creating and driving integrated execution plans
Build relationships with internal specialists (paid media, content, creative, planning, analytics, etc.) and senior stakeholders to meet client needs
Support the growth of our digital business through great work, exceptional storytelling skills and by building strong internal and external relationships
Stay up to date with the latest digital and social trends including new channel capabilities, content formats and performance best practices
Act as a champion and evangelist for the value of thoughtful, rigorous and creative digital marketing both within the Edelman network and across the industry as a whole
Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
Requirements
3 years of relevant experience in Digital and Brand Marketing, including community management, social media content creation and digital monitoring
Bachelor's degree in a related field (i.e., advertising, communications, PR, marketing)
Ability to work simultaneously on multiple projects within an agency setting is a must
Clear understanding of the digital marketing landscape, importance and role of digital and social marketing, best practices
Strong research, writing and editing skills, as well as the ability to interact with clients professionally
Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff)
Proactively mine for stories, trends, and cultural moments to fuel the Editorial Lab – helping identify and shape impact-driven narratives that are timely, nimble, and built for social engagement
Lead development of executive communications, primarily LinkedIn content, to elevate leadership visibility and thought leadership across key priority areas
Contribute to an award-winning, high-profile campaign – gaining hands-on experience in integrated storytelling that blends creativity, strategy and impact
Confidently integrates AI into daily workflows to enhance strategy, creativity and productivity
Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
Demonstrated ability to lead and develop digital plans for both corporate health brands, as well as senior executives
Must exhibit broad understanding of digital marketing/communications for health brands, social media strategy, the latest trends and changes in digital as well as government policies regulating the health care industry
Should have experience working with pharmaceutical companies and possess familiarity navigating medical, legal, and regulatory review processes
Bring a high level of creativity to everything, from storytelling to presentation
Familiarity with creative tools (i.e., Canva, PowerPoint design features, basic video or image editing platforms) to support quick-turn asset creation when needed
Interest or experience in health equity and purpose-driven storytelling that champions access, inclusion, and impact
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