Senior Account Executive managing daily PR activities and media relations for wellness and lifestyle accounts. Collaborating on proactive outreach and executing media events with a strong industry focus.
Responsibilities
Lead daily PR activities for designated wellness and lifestyle accounts as part of a multi-person account team
Contribute the majority of time to proactive media outreach and thought leadership, delivering consistent results across top-tier consumer and endemic outlets
Maintain solid relationships with journalists, podcasters, influencers, and creators
Develop compelling story angles that position client brands at the forefront of cultural and industry conversations
Support the planning and on-site execution of year-round press events, activations, and media experiences
Stay updated on evolving industry, media, and influencer trends to inform earned-first strategies
Manage and mentor junior team members on pitching strategy, media list development, and client communications
Requirements
Must be authorized to work in the U.S. without the need for visa sponsorship.
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