FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Partner with the Director of Revenue Marketing for North America and wider global team to develop global and regional campaign plans, with a strong focus on creating and managing successful virtual and in-person events.
- Lead and guide external agencies and event organizers, making certain that productive partnerships are formed, and agreed-upon returns are achieved for all events.
- Partner with Marketing Operations to optimize campaign execution, automation processes, tracking, and insights, with a focus on event planning and delivery.
- Leverage expertise in event planning to build strong partnerships with BDEs and AEs, aligning on ABM and industry strategy to drive pipeline growth for enterprise accounts.
- Manage campaign budgets efficiently to ensure seamless execution of events and other marketing activities, delivering on monthly and quarterly targets.
- Collaborate with Product Marketing, Creative & Content teams to craft compelling copy for promotional materials within marketing campaigns, with special attention given to event-related content.
- Work alongside digital marketing to identify and enhance conversions through integrated campaigns, with a keen focus on leveraging events, search, social, and website efforts to maximize impact.
- Uphold brand consistency across campaigns and communications, with a strong focus on high-quality event representation
Requirements
- Confident in engaging with senior stakeholders, external agencies, and sales teams
- Proven track record of delivering successful campaigns for senior leaders in enterprise companies, with measurable results
- Strong project management skills, adept at handling multiple projects with exceptional attention to detail, particularly in event organization
- Strong cross-functional collaborator with a can-do attitude, driving success in event-focused projects
- 5+ years’ experience in high-growth B2B tech, with a strong focus on event planning and execution
- Proven success in launching SaaS/software consultancy products and managing impactful supporting events
- Skilled in developing integrated lead generation campaigns across digital and traditional channels, with a strong focus on events
- Experience with HubSpot (or similar), Salesforce, marketing automation, and LinkedIn Paid Social; skilled at integrating events to boost campaigns
Benefits
- Hybrid role - 1 day a week in the Philadelphia office
- 5% matched 401k
- Wellbeing: Sanctus Coaching, Headspace mindfulness app, Virtual fitness sessions, Wellbeing webinars, Annual Wellbeing day
- Summer Fridays (half day Fridays for the months of July and August)
- 25 days paid vacation (plus 1 extra day for every year of employment up to a maximum of 30 days)
- Healthcare premiums 100% paid by employer for majority of plans including family, dental and vision
- Competitive commission structure
- Eligible for Transaction Bonus
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
TO
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