Develop and execute PR strategies that elevate Inkitt’s brand within romance, romantasy, and contemporary book circles—driving recognition as an industry thought leader in digital publishing and entertainment.
Secure earned media by cultivating relationships with journalists, influencers, and literary tastemakers who shape the romance and romance-adjacent genres.
Draft and refine press releases, media pitches, and executive commentary that reflect deep knowledge of romance trends, book culture, and influential fandoms—collaborating with marketing and content teams for maximum impact.
Identify and coordinate creative opportunities to feature Inkitt’s leadership and authors, such as speaking engagements, interviews, and panel slots at relevant publishing and romance events.
Serve as a strategic liaison between PR, marketing, and product to amplify romance book launches, author spotlights, and company milestones to targeted audiences.
Monitor media coverage in romance and book communities, analyze PR metrics, and report on campaign success with insights tailored to genre dynamics.
Respond to media inquiries and support crisis communications as part of a fast-moving team accustomed to the pace and expectations of top book and entertainment agencies.
Requirements
7-8 years of public relations experience, with a strong background in book agencies, literary PR firms, or entertainment companies known for their work in the romance/romantasy genres.
Demonstrated expertise in romance or book trends—fluent in genre lingo, community dynamics, and the evolving landscape of digital publishing, fandoms, and romantasy. Hands-on experience crafting creative placements and building media relationships in romance, book, or literary circles; comfortable elevating stories that resonate with passionate reader communities.
Expertise with modern PR tools for media monitoring, campaign analytics, and digital communications tailored for book and romance verticals.
Excellent written and verbal communication skills, with a storytelling mindset that brings romance narratives and brand stories to life with precision and flair.
Able to work in fast-paced, collaborative environments—able to hit the ground running on multiple campaigns.
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