Hybrid Product Marketing Manager

at Relay

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Vancouver, Canada

About the role

• Product Marketing Manager driving strategy and go-to-market initiatives for a fintech platform. Focus on customer insights, messaging, and cross-functional collaboration to enhance product adoption.

Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
• Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
• Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
• Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization

Requirements

• You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
• You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
• You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
• You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
• You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
• You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
• You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward

Benefits

• Competitive salary and meaningful equity
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Vancouver office three days a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.