Intern supporting Agentic AI transformation initiatives within Go - to - marketplace Applications team at CrowdStrike. Collaborating with stakeholders to optimize business processes and systems.
OB
Hybrid Senior Product Marketing Manager
Posted 3 hours ago
About the role
- Senior Product Marketing Manager at AgentSync driving B2B SaaS product marketing function. Focusing on insurance industry solutions and customer-centered value propositions.
Responsibilities
- Develop and refine product positioning and messaging that highlights customer pain points, business outcomes, and competitive differentiation.
- Define and maintain target market segments and buyer personas, ensuring all messaging aligns to audience needs and business priorities.
- Extract and articulate value from technical documentation, product demos, and SME input into compelling marketing collateral and sales enablement content.
- Lead go-to-market (GTM) strategies for new product launches and feature enhancements.
- Partner cross-functionally with product management, sales, enablement, and customer success to ensure clear, consistent communication of product value.
- Create storytelling-driven content such as presentations, case studies, and solution briefs that bring our products to life through customer impact and outcomes.
- Conduct competitive analysis to inform positioning, pricing, and packaging strategies.
- Build and manage programs for voice of customer (VOC) insights, gathering feedback to influence product roadmaps and marketing approaches.
- Collaborate with sales enablement to ensure revenue teams are equipped with the right tools, messaging, and materials to drive adoption and deal velocity.
- Analyze market trends, customer behavior, and campaign performance to continually optimize positioning and strategy.
Requirements
- 8+ years of experience in product marketing for B2B SaaS, ideally within or adjacent to the insurance industry.
- Proven ability to translate complex technical concepts into simple, customer-focused value narratives.
- Experience leading competitive intelligence, pricing and packaging, and VOC programs.
- A naturally curious, insight-driven mindset with strong analytical and storytelling skills.
- Excellent collaboration skills; you thrive in cross-functional environments and know how to build alignment across teams.
- Self-starter attitude with the ability to operate independently, manage multiple priorities, and deliver measurable results.
- Comfort navigating highly regulated or technically complex industries, with an ability to distill compliance-driven details into market-ready messaging.
Benefits
- Annual company bonus program
- Equity in the form of stock options
- Medical - Cigna plans with 100% employer paid premiums on 2 plan options
- Dental - 100% paid premium plan for you and your dependants
- Vision - 100% paid premium plan for you and your dependants
- Employee Assistance Plan
- 401(k) retirement savings plan
- HSA employer contributions
- Flexible PTO
- 12 paid holidays per year
- 12 weeks parental leave w/generous return to work stipend
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