Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
OB
Hybrid Senior Product Marketing Manager
Posted last month
About the role
- Senior Product Marketing Manager at AgentSync driving B2B SaaS product marketing function. Focusing on insurance industry solutions and customer-centered value propositions.
Responsibilities
- Develop and refine product positioning and messaging that highlights customer pain points, business outcomes, and competitive differentiation.
- Define and maintain target market segments and buyer personas, ensuring all messaging aligns to audience needs and business priorities.
- Extract and articulate value from technical documentation, product demos, and SME input into compelling marketing collateral and sales enablement content.
- Lead go-to-market (GTM) strategies for new product launches and feature enhancements.
- Partner cross-functionally with product management, sales, enablement, and customer success to ensure clear, consistent communication of product value.
- Create storytelling-driven content such as presentations, case studies, and solution briefs that bring our products to life through customer impact and outcomes.
- Conduct competitive analysis to inform positioning, pricing, and packaging strategies.
- Build and manage programs for voice of customer (VOC) insights, gathering feedback to influence product roadmaps and marketing approaches.
- Collaborate with sales enablement to ensure revenue teams are equipped with the right tools, messaging, and materials to drive adoption and deal velocity.
- Analyze market trends, customer behavior, and campaign performance to continually optimize positioning and strategy.
Requirements
- 8+ years of experience in product marketing for B2B SaaS, ideally within or adjacent to the insurance industry.
- Proven ability to translate complex technical concepts into simple, customer-focused value narratives.
- Experience leading competitive intelligence, pricing and packaging, and VOC programs.
- A naturally curious, insight-driven mindset with strong analytical and storytelling skills.
- Excellent collaboration skills; you thrive in cross-functional environments and know how to build alignment across teams.
- Self-starter attitude with the ability to operate independently, manage multiple priorities, and deliver measurable results.
- Comfort navigating highly regulated or technically complex industries, with an ability to distill compliance-driven details into market-ready messaging.
Benefits
- Annual company bonus program
- Equity in the form of stock options
- Medical - Cigna plans with 100% employer paid premiums on 2 plan options
- Dental - 100% paid premium plan for you and your dependants
- Vision - 100% paid premium plan for you and your dependants
- Employee Assistance Plan
- 401(k) retirement savings plan
- HSA employer contributions
- Flexible PTO
- 12 paid holidays per year
- 12 weeks parental leave w/generous return to work stipend
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Marketing Manager strategizing for diverse industry audiences at Plaid. Empowering financial transformation through targeted marketing and collaboration with the GTM team.
MIS Coordinator responsible for managing ERP, HRMS, and CRM platforms at JLL. Overseeing daily operations, data management, and process improvements in a collaborative environment.
Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
Product Marketing Manager at Pano AI translating technical concepts into compelling narratives. Leading go - to - market strategies and collaborating with product, sales, and customer success teams.
Senior Manager of Product Marketing for Americas at Sol de Janeiro. Managing strategy and execution of fragrance innovation pipeline and brand roadmap.
Global Product Marketing Lead responsible for product marketing system for AI - led services at Quantanite. Collaborating with cross - functional teams to drive positioning, packaging, and sales enablement.
Product Marketing Manager guiding customers through injection molding projects at Protolabs. Leveraging technical expertise to ensure manufacturability and quality while managing long - term customer relationships.
Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.