Product Marketing Lead for Pepperstone focusing on crypto marketing strategy and high - impact campaigns. Collaborating with teams to drive acquisition and alignment in the crypto sector.
About the role
- Senior Product Marketing Manager at NetApp responsible for market strategy and product positioning in a hybrid environment. Engaging with cross-functional teams to drive product adoption and success.
Responsibilities
- Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
- Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
- Lead product launches, develop enablement assets, and ensure predictable, measurable outcomes.
- Build integrated marketing and launch plans, including budget considerations.
- Develop tailored content to empower sellers and partners.
- Support analyst briefings and submissions to secure leadership positioning.
- Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.
Requirements
- 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Ability to bridge technical concepts with business value.
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off (PTO)
- Various Leave options
- Performance-Based Incentives
- Employee stock purchase plan
- Restricted stocks (RSUs)
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