Product Marketing Manager shaping the customer journey at Collinson, a global loyalty and benefits company. Developing go-to-market strategies and crafting compelling product narratives for the APAC region.
Responsibilities
Collaborating with various teams to gain a deep understanding of user needs and market trends
Playing a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services
Developing effective go-to-market strategies, crafting compelling messaging and content
Determining pricing and packaging strategies
Facilitating sales channels worldwide
Specifying regional/market demands
Formulating business justifications for potential future product line investments
Requirements
Proven experience in Product Marketing
Data driven and results oriented
Proven success developing and delivering product positioning, value propositions, and narratives
Comprehensive understanding of the product development and go-to-market process
Understanding of the technical aspects of product development
Developed interpersonal skills with the ability to listen and socialize ideas across functions
Ability to channel the voice of the customer into practical recommendations
Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
Strong structured problem-solving skills and attention to detail
Excellent project management, organizational, analytical, and creative thinking skills
Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others’ work
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