Platform Product Marketing Manager managing go - to - market strategy for critical Identity portfolio. Collaborating with Product, Engineering, and Marketing teams to launch and position products worldwide.
About the role
- Product Marketing Manager at HP focusing on B2B growth in Office Print sector. Leading teams, conducting market analysis, and driving innovation and product development.
Responsibilities
- Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
- Analyse market data to identify opportunities and threats.
- Identify insights that inform the business innovation roadmap and drive positive business outcomes.
- Work with Office Print Business partners to support the insight to offering feature translation.
- Gather and analyse customer feedback to inform product development and marketing strategies.
- Develop clear and compelling product positioning, messaging, and value propositions.
- Craft and communicate product stories that resonate with target audiences.
- Develop sales tools and training materials for the sales team.
- Partner with the Head of Office Print Marketing to define communications governance.
- Manage a team of 5-15 senior individual contributors.
- Ensure robust succession planning and support individual growth and learning plans for all team members.
- Manage budget with accuracy and in alignment with company policies.
Requirements
- 8+ years of experience in Marketing
- At least 3 years of experience in B2B Communications and Marketing
- 2 years of experience in managing people
- Proven success in successful product launches
- Mastery knowledge of marketing principles, practices, and tools
- Experience with marketing automation and CRM tools
- Excellent verbal and written communication skills
- Ability to interface effectively with executive management
- Sharp negotiation and influencing, consensus-building skills
- Flexibility and the ability to pivot when changes occur rapidly
- Excellent strategic thinking, attention to detail
- Strong interpersonal and relationship building skills
- Strong project management, multitasking, and decision-making skills
- Desire to grow professionally through ongoing education.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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