Product Marketing Manager for Spotify's Ads Manager, focusing on enhancing advertiser interactions and revenue. Collaborate cross-functionally to improve usability and drive growth in global markets.
Responsibilities
Act as the voice of the advertiser for Spotify Ads Manager, collecting and distilling feedback on booking and editing flows, account management tools, billing systems, and support resources
Develop and execute go-to-market strategies for enhancements across campaign creation, account management, billing & payments, and new market launches
Define positioning and value propositions for new Ads Manager capabilities
Lead cross-functional launches that drive adoption and revenue impact
Produce product adoption and funnel performance analyses to identify friction points in booking, editing, payments, and account setup; and recommend growth initiatives
Serve as the subject matter expert on the end-to-end self-serve advertiser journey, internally and externally
Partner with cross-functional stakeholders to evolve our Help Centre, ensuring advertisers clearly understand how to use Ads Manager
Commercialize the Ads Manager roadmap, acting as a key stakeholder for Sales, Operations, Finance, Partnerships and Legal teams
Requirements
5+ years of strategic product marketing experience with strong expertise in go-to-market strategy, ideally within self-serve platforms, SaaS, or advertising technology
Experience working on user flows, onboarding, billing systems, or account management tools and understand how UX impacts revenue and retention
BA or BS degree; MBA or quantitative graduate degree a plus but not required
Experience using data and insights to inform product positioning, funnel optimization, GTM strategy as well as evaluating launch performance
Process oriented and have the ability to manage timelines and deliverables across key stakeholders
Empathetic to customer needs and can collate feedback to make strategic business recommendations
Track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
Deep understanding of the digital advertising industry, particularly with a passion for audio and video
Can explain the value of highly technical concepts in human, relatable and compelling language.
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