Product Marketing Manager at Pluralsight driving go - to - market strategies and supporting product launches. Collaborating with teams to articulate value and enhance customer adoption across the platform.
About the role
- Product Marketing Manager driving healthcare marketing strategies and product launches. Leading product positioning and cross-functional collaboration with sales and product teams.
Responsibilities
- Conduct research, competitive analysis, and gather customer feedback to identify trends and opportunities.
- Translate customer insights into compelling product positioning, messaging, and sales tools.
- Collaborate with product management to ensure customer needs influence product development.
- Develop and execute comprehensive go-to-market plans for product launches.
- Provide sales collateral, talking points, and marketing support, ensuring timely product launches.
- Create strong value propositions and messaging tailored for target audiences.
- Ensure all relevant teams are aligned on product marketing objectives.
- Define and monitor key performance indicators (KPIs) for campaigns and launches.
- Act as the customer's voice within the organization.
- Contribute to roadmap ideation, gather customer feedback, and assist with revenue projections.
- Communicate with internal stakeholders and act as the primary contact for product-related questions.
- Create materials to motivate sales and outbound marketing teams.
- Deliver executive-level presentations on products/features.
- Develop productive internal and external working relationships.
- Engage with customers to present product value and answer launch-related questions.
- Collect customer feedback via Sales to inform product strategy.
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 4-6 years (or 3-5 years) of related work experience, preferably marketing financial or technical services for manufacturers or retailers, or an equivalent combination of experience and training.
- Experience in online advertising or social media marketing is a plus.
- Proven ability to deliver high-quality presentations.
- Demonstrated capacity to communicate complex concepts.
- Ability to approach work with both a product and client mindset.
- Highly curious and self-learning individual.
- Proficiency in Microsoft Office and Google suites.
Benefits
- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
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