Hybrid Product Marketing Manager, Healthcare

at Inmar Intelligence

• Job title: Product Marketing Manager, Healthcare
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $74,986 - $124,976 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Winston Salem, United States

About the role

• Product Marketing Manager driving healthcare marketing strategies and product launches. Leading product positioning and cross-functional collaboration with sales and product teams.

Responsibilities

• Conduct research, competitive analysis, and gather customer feedback to identify trends and opportunities.
• Translate customer insights into compelling product positioning, messaging, and sales tools.
• Collaborate with product management to ensure customer needs influence product development.
• Develop and execute comprehensive go-to-market plans for product launches.
• Provide sales collateral, talking points, and marketing support, ensuring timely product launches.
• Create strong value propositions and messaging tailored for target audiences.
• Ensure all relevant teams are aligned on product marketing objectives.
• Define and monitor key performance indicators (KPIs) for campaigns and launches.
• Act as the customer's voice within the organization.
• Contribute to roadmap ideation, gather customer feedback, and assist with revenue projections.
• Communicate with internal stakeholders and act as the primary contact for product-related questions.
• Create materials to motivate sales and outbound marketing teams.
• Deliver executive-level presentations on products/features.
• Develop productive internal and external working relationships.
• Engage with customers to present product value and answer launch-related questions.
• Collect customer feedback via Sales to inform product strategy.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 4-6 years (or 3-5 years) of related work experience, preferably marketing financial or technical services for manufacturers or retailers, or an equivalent combination of experience and training.
• Experience in online advertising or social media marketing is a plus.
• Proven ability to deliver high-quality presentations.
• Demonstrated capacity to communicate complex concepts.
• Ability to approach work with both a product and client mindset.
• Highly curious and self-learning individual.
• Proficiency in Microsoft Office and Google suites.

Benefits

• Medical, Dental, and Vision insurance
• Basic and Supplemental Life Insurance options
• 401(k) retirement plans with company match
• Health Spending Accounts (HSA/FSA)
• Flexible time off and 11 paid holidays
• Family-building benefits, including Maternity, Adoption, and Parental Leave
• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
• Wellness and Mental Health counseling services
• Concierge and work/life support resources
• Adoption Assistance Reimbursement
• Perks and discount programs